Artainment

13/09/2024

Founder of Meta Artainment, Samuel Lam Hon Yuen, Named Art Tech Marketer of the Year 2024 by HKIM

Hong Kong, 12th September 2024, Meta Artainment is proud to announce that its Founder, Mr. Samuel Lam Hon Yuen, has been awarded the prestigious title of Marketer of the Year for 2024 by the Hong Kong Institute of Marketing (HKIM) and its esteemed judging panel.

In his acceptance speech, Mr. Lam expressed profound gratitude to his business partners and colleagues, stating, “On this entrepreneurial journey, I sincerely thank all my business partners and colleagues; it is your support and efforts that have brought me to where I am today.”

As the marketing landscape continues to evolve with the advent of Internet 3.0, Mr. Lam emphasized the unprecedented opportunities and challenges that marketers face today. “The stage for brand marketing is no longer confined to traditional forms. Whether it’s a post on Xiaohongshu, a viral song on Douyin, or a stunning drone light show and sailing parade, all of these elements are profoundly influencing consumer perceptions and choices,” he noted.

This recognition underscores Mr. Lam’s belief that marketing professionals must embrace flexible thinking and develop cross-platform creative capabilities to genuinely connect with consumers. “This is not only a job responsibility but also a passion for creativity and communication,” he affirmed.

Looking ahead, Mr. Lam expressed excitement about collaborating with industry peers to address forthcoming challenges and explore new opportunities. “I look forward to facing future challenges together with everyone and creating more possibilities,” he concluded.

Other notable awardees at the Marketer of the Year Awards 2024 include Ms. Piony Leung, CEO of Café de Coral Group (SEHK: 0341), and Ms. Tina Chao, CMO of McDonald's Hong Kong.

Meta Artainment remains dedicated to pioneering innovative art tech marketing strategies that forge meaningful connections between brands and their audiences.

10/07/2024

Hong Kong Embraces the Future of Mega Events: Sea, Air, and Land Showcasing the City's Captivating Blend of Arts, Culture, and Technology

As the world emerges from the shadows of the pandemic, Hong Kong has taken a decisive step towards reclaiming its place as a global hub for prestigious events and activities. The recent Mega Events Economy Forum, organized by the Hong Kong Institute of Marketing (HKIM), has shed light on the city's ambitious plans to elevate its cultural and artistic offerings to new heights.

During the forum, our CEO Samuel Lam mentioned that Hong Kong has made concerted efforts to curate a diverse array of events that cater to the discerning tastes of both local and international audiences. From the highly anticipated drone aerial art performances to REIGN x Belvedere Museum Vienna "The Kiss" painting-themed cocktail receptions and GBA Voyages Cup and Regatta Parada at Victoria Habour, the city has seamlessly integrated its rich maritime heritage with cutting-edge technological innovations.

One of the standout initiatives discussed at the forum was the establishment of several event brands with strong intellectual property (IP) value. The "Greater Bay Area Voyages Cup" and the "July 1st Return to Motherland Celebration and National Day Regatta Parada in Victoria Harbour" not only showcase Hong Kong's unique regional character but also serve as must-attend annual highlights solidifying the city's reputation as a premier destination for cultural and sporting events.

The forum also highlighted Hong Kong's commitment to embrace the power of technology in delivering truly captivating experiences. The upcoming sailing regatta event will feature a mesmerizing light show, utilizing satellite navigation and 3D programming technologies to create an unprecedented sea-based light and shadow performance. This seamless blend of Eastern and Western arts and culture, coupled with cutting-edge technological advancements, promises to leave a lasting impression on the audience.

As Hong Kong continues to navigate the post-pandemic landscape, the city's vision for the future of mega events is both ambitious and inspiring. By crafting a series of highly attractive and branded events, Hong Kong is poised to cement its status as a must-visit tourist destination in Asia and globally. Through the digital transformation of these events, the city aims to infuse a renewed sense of vitality and captivate audiences with unforgettable experiences that showcase the best of its cultural and artistic heritage.

12/06/2024

ForumOnMegaEvents2024

Seize this chance to amplify your business's growth and reach.

26/05/2024

Unleash Your Business' Potential: Leveraging Art Technology in Hong Kong's Captivating Cultural Fusion

The fusion of art and technology has become a global trend in the development of the creative industry.

19/04/2024

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19/04/2024

Fusing Noble Ingredients, Artistry, and Technology: Elevating Product Value and Captivating Discerning Customers. Promoting Cross-cultural Collaboration and Intellectual Property (IP) to Expand Global Market Reach.
高級食材添藝術科技助升值吸客; IP聯乘中西文化品牌冀進軍海外

Regarding future endeavors, Samuel revealed plans for collaborations with the Cultural Relics Bureau and museums in mainland China, aimed at creating exquisite items related to cultural relics for sale overseas, fostering cultural exchanges between China and other nations. Currently, REIGN does not....

02/04/2024

Revolutionizing Creativity: Reign's Game-Changing Web3 Project Takes Hong Kong by Storm - an interview with WenWeiPo

Samuel Lam Hon Yuen CTO of REIGN, astutely recognized the substantial appreciation potential inherent in Maotai, an esteemed Chinese liquor. Through the strategic amalgamation of Eastern and Western artistic elements with NFT technology, REIGN has successfully established a mechanism to authenticate...

26/03/2024

Indulge in the exquisite collaboration between REIGN and the prestigious Belvedere Museum in Austria as we unveil our highly anticipated corporate video at an exclusive and enchanting soirée. Immerse yourself in this captivating experience and discover the perfect fusion of art, luxury, and sophistication.

Join us and be captivated by the allure of the REIGN and Belvedere partnership, as we redefine excellence in the realm of visual storytelling. Don't miss this remarkable event that promises to leave an indelible impression on the discerning connoisseurs of refined taste.

Embrace the extraordinary and be part of an unforgettable evening of elegance, creativity, and the epitome of modern marketing ingenuity.