IdN World

18/07/2025

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, flexibility is essential—design systems must be adaptable to remain relevant across new platforms and evolving market demands, ensuring the brand stays fresh and impactful without losing its core identity.”

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, fl...

16/07/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

15/07/2025

“Great branding begins with strategy. I always start with a workshop to uncover a brand’s character, audience, and goals—then craft a design system that emotionally connects with its ideal customers. A brand isn’t just a logo; it’s a carefully composed system where every detail—from typography and colour to materials and photography—tells a cohesive story. Whether building from scratch or evolving an existing identity, the goal is the same: create a timeless, future-proof system grounded in clarity, simplicity, and meaning—not transitory trends. Simplicity ensures longevity; strategy ensures consistency.”

“Great branding begins with strategy. I always start with a workshop to uncover a brand’s character, audience, and goals—then craft a design system that emotionally connects with its ideal customers. A brand isn’t just a logo; it’s a carefully composed system where every detail—from typo...

14/07/2025

IdN v30n2: Branding Systems & Key Visuals
https://www.idnworld.com/mags/v30n2
https://shop.idnworld.com/product/v30n2/

13/07/2025

“While both creating a brand from scratch and refreshing an existing one pose distinct challenges, the latter can often be more demanding. Developing a new identity offers the excitement of exploring fresh concepts and uncovering the core essence of a business. However, reworking an established brand—particularly when its foundational identity must remain intact—requires careful balance to avoid redundancy. Yet, when a true transformation is permitted, subtle changes can reinvigorate a brand, making the process both creatively stimulating and deeply rewarding.”

“While both creating a brand from scratch and refreshing an existing one pose distinct challenges, the latter can often be more demanding. Developing a new identity offers the excitement of exploring fresh concepts and uncovering the core essence of a business. However, reworking an established br...

11/07/2025

“Pop Graphics? Oh, that’s easy! It’s light and crispy and comes in flavours like salt, butter, and caramel. I always get a half-and-half mix at the movies… wait, that’s popcorn!! Alright, seriously—I don’t know the exact definition of Pop Graphics. But when I create, I focus on soft, airy colours, dynamic poses, and expressive faces while keeping the overall design simple. So, in the end, I guess I just want my work to be like popcorn, something everyone can enjoy. Munch munch.”

“Pop Graphics? Oh, that’s easy! It’s light and crispy and comes in flavours like salt, butter, and caramel. I always get a half-and-half mix at the movies… wait, that’s popcorn!! Alright, seriously—I don’t know the exact definition of Pop Graphics. But when I create, I focus on soft, a...

09/07/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

09/07/2025

“Our process starts with strategy—understanding the brand’s core, audience, and goals. The story then guides everything else: the logo represents intent, the tagline conveys the voice, and the visuals express the soul. Each element is crafted to work together across mediums, always anchored in the clarity established at the beginning. A strong, clear vision that’s adaptable to change ensures long-term relevance. Systems grounded in solid ideas, yet designed to evolve, will always outlast those tied to a specific moment in time.”

“Our process starts with strategy—understanding the brand’s core, audience, and goals. The story then guides everything else: the logo represents intent, the tagline conveys the voice, and the visuals express the soul. Each element is crafted to work together across mediums, always anchored in...

09/07/2025

In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence. This system must be flexible enough to work across a wide variety of mediums, including business cards, signage, stationery, websites, advertisements, packaging, and beyond.

In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a bran...

09/07/2025

“‘Pop’ in my context, refers to the things we grow up with and become attached to or the interests prevalent during a particular time. For me, this includes growing up in the analog era, playing console games, watching cartoons on television, and drawing from manga books.”

06/07/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...