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Melon Branding Agency ⁣
Create story and build your digital asset⁣

🎤 Behind every great karaoke brand… is a website that works flawlessly.When .id set out to expand their smart karaoke ex...
15/07/2025

🎤 Behind every great karaoke brand… is a website that works flawlessly.

When .id set out to expand their smart karaoke experience in Indonesia, they needed more than great hardware, they needed a digital presence that speaks to local audiences, performs smoothly, and supports growth.

That’s where Melon came in.

From adapting and optimizing their website, to integrating local shipping systems, affiliate features, and ongoing maintenance, Melon is the backstage crew making sure the spotlight stays on them.✨

Ready to turn your digital presence into your strongest performer?

Let’s talk.

11/07/2025

Marketplace memang bantu jualan jadi ramai. Tapi, apakah masih efisien dari sisi profit?

Dengan berbagai potongan yang terus bertambah, mulai dari biaya transaksi, admin, PPN, hingga fee tambahan lainnya, banyak seller mulai mempertimbangkan langkah baru:

✅ Punya website jualan sendiri
✅ Kontrol penuh atas sistem, data, dan margin
✅ Tanpa potongan tambahan

📌 Melon hadir sebagai solusi untuk Anda yang ingin jualan lebih mandiri dan efisien.

🌐 Website profesional, siap pakai, dan bisa dimiliki sepenuhnya.

✨ Investasi kecil, dampak besar. Cuan tetap utuh di tangan Anda.

Mari bangun toko online milikmu sendiri, bersama Melon Branding Agency

Some brands don’t chase attention. They don’t shout, they don’t follow trends, and they’re never in a rush to explain th...
02/07/2025

Some brands don’t chase attention. They don’t shout, they don’t follow trends, and they’re never in a rush to explain themselves. And yet, people notice. Not because they’re loud, but because they’re certain. About who they are. About who they’re for. This is a story about that kind of brand. The kind that dares to be specific and ends up unforgettable.

Take a look, then tell us: would you ever build a brand that isn’t for everyone?

What if Uniqlo was born in Indonesia?Meet SUKO, a rising local brand turning heads (and filling closets) with its minima...
20/06/2025

What if Uniqlo was born in Indonesia?

Meet SUKO, a rising local brand turning heads (and filling closets) with its minimalist basics, neutral tones, and retail experience that feels very familiar.

Launched in 2023 by retail giant Matahari, SUKO doesn’t shout. It builds quiet hype, one crisp shirt and clean store at a time.

Social media calls it “Uniqlo on a budget.”
Some say it’s smart branding.
Others say... it’s too close for comfort.

So, is this a brilliant local move? Or just another brand playing it too safe?

Drop your take below 👇

Why does Adidas have multiple logos and what do they actually mean?If you’ve spotted the trefoil, the three stripes, or ...
18/06/2025

Why does Adidas have multiple logos and what do they actually mean?

If you’ve spotted the trefoil, the three stripes, or even other variations… you’re not wrong. Adidas uses different logos for different product lines.

🔹 Trefoil = heritage & lifestyle (Adidas Originals)
🔹 Mountain stripes = performance & sportswear
🔹 Others? Used for style-focused or collab collections

It’s a smart example of brand architecture, where each visual identity has its own purpose, without losing the brand’s core.

📲 Swipe through to learn how Adidas splits its identity and why it works.

Do you think this strategy helps brand clarity or makes things confusing? Let’s discuss in the comments.

16/06/2025

A great brand deserves a great first impression, even online. That’s why Carne partnered with Melon to build a website that feels just right. Clean design, mobile-first, fully responsive, and optimized to grow. We didn’t just create a site. We created a digital experience that brings the essence of Carne to life.

Let’s talk if your brand is ready to do the same.

In 1985, Coca-Cola made a bold decision that completely backfired. They changed their iconic formula and the world didn’...
11/06/2025

In 1985, Coca-Cola made a bold decision that completely backfired. They changed their iconic formula and the world didn’t take it well.

Swipe through to learn how “New Coke” became one of the most talked-about branding mistakes in history, not because of bad flavor, but because of broken emotional connection.

At the end, we’re asking you: Would you have taken the same risk?

👇 Let us know in the comments!

Kipling used to be iconic, until it wasn’t. But instead of forcing relevance, they rediscovered it. Through bold reposit...
09/06/2025

Kipling used to be iconic, until it wasn’t. But instead of forcing relevance, they rediscovered it. Through bold repositioning and a return to their playful roots, Kipling redefined what it means to be practical, yet powerful. From refreshing their product line to embracing digital-first storytelling, they built a brand that resonates with today’s curious, on-the-go consumers.

This is more than a rebrand. It’s a power move.

Want to craft your own strategic brand comeback? Let’s make your brand unforgettable.

Gone, but not forgotten. These brands used to be part of our everyday life in Indonesia: Tupperware, Pepsi, 7-Eleven. No...
03/06/2025

Gone, but not forgotten. These brands used to be part of our everyday life in Indonesia: Tupperware, Pepsi, 7-Eleven. Now? Just memories and old photos.

Tupperware officially shut down operations in Indonesia in 2025. Pepsi stopped distributing in 2019. 7-Eleven closed in 2017 after being the hangout spot for years.

Which one do you still miss the most? Tell us in the comments!

Here’s the early story of the Gojek you know today.What started with just 20 drivers in 2010 has grown into Indonesia’s ...
30/05/2025

Here’s the early story of the Gojek you know today.
What started with just 20 drivers in 2010 has grown into Indonesia’s leading superapp, handling everything from transport to payments to food delivery.

But behind all that success?
There’s a smart mix of timing, product thinking, cultural storytelling, and honest communication with users.

This is how Gojek became more than just an app.
It became part of everyday life.

Nike’s “Just Do It” is often seen as one of the most iconic taglines in branding history—but what actually made it work?...
28/05/2025

Nike’s “Just Do It” is often seen as one of the most iconic taglines in branding history—but what actually made it work? It wasn’t just the words. It was the timing, the storytelling, the emotional pull, and the way Nike positioned itself to speak to everyone, not just athletes.

From choosing the right ambassadors, to launching at the perfect cultural moment, to crafting ads that didn’t sell products but sold belief—Nike built a campaign that turned into a movement. And the results? A market share jump from 18% to 43%, and a message that still resonates decades later.

09/05/2025

At IFRA 2025, we had the opportunity to visit Link Express, a dynamic player in Indonesia’s logistics and delivery landscape. In an exclusive interview, they opened up about the strategies driving their future growth, where marketing plays a vital role and how they plan to keep innovating in a rapidly evolving industry.

We also dove into how aspiring partners can join the Link Hub ecosystem and be part of their expanding network.

Catch the highlights and discover what it means to grow with Link Express.

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