02/09/2026
Sadie Sink is the face of Calvin Klein’s second chapter of its Fall 2026 “Feel the Fit” campaign, released on September 1, 2026. In the campaign, Sadie takes on a range of denim looks that capture Calvin Klein’s effortless, playful, and confident aesthetic.
The timing makes it even more interesting. Sadie has just entered the Marvel Cinematic Universe as Jean Grey, and now she’s starring in a campaign centered around jeans. W Magazine even played on the connection between “Jean Grey” and “jeans” when covering the campaign.
The campaign film also shows off Sadie’s playful side. She sings into a hairbrush like a microphone and dances with early-2000s pop-star energy while wearing Calvin Klein denim. The soundtrack adds even more Y2K nostalgia, featuring Willa Ford’s 2001 hit “I Wanna Be Bad.”
For Sadie, denim is nothing new. In her interview with W Magazine, she shared that jeans are already a fashion staple in her wardrobe, making the campaign feel natural to her rather than simply another celebrity endorsement.
