April Price Coaching (2026)

26/03/2025

There is no good way to say this. My brother Jared died last week and I am devastated.

He was good and kind and always protective of me and I will never stop missing him.

I am proud of the life he lived and the courage he lived it with, and I am so proud to call him my brother.

I was there with you at the beginning.
I wish the ending could have been different.
Thank you for all the love in the middle.

I love you.

28/06/2024

Summer is traditionally a time of year where many of us take a break, get away, and do some traveling.

I just got back from an amazing trip to Ireland with my family and this week on the podcast I shared my best travel tips.

But this episode isn’t about things like how to pack efficiently or how to make the most of your travel reward points.

Instead it’s all of my best tips about what to think and how to feel as you travel with your loved ones—so that you have the best possible experience mentally and emotionally as you travel together this summer.

Because guess what?

No matter how far you go, no matter how exotic the location or how many planes, trains, or ferries you took to get there, your vacation is still being experienced through the filter of your brain.

And even though we’re getting away from it all ✈️, we never get away from our brains. 🧠

Are you traveling this summer? If you are, I think this episode will help! You can listen on any podcast platform or at the link in bio. ❤️

17/06/2024

We got back from a glorious vacation last night. And I woke up today completely overwhelmed.

You know that feeling?

The fridge is empty.

The suitcases are full of dirty clothes.

The mailbox and the inbox are both stuffed.

The calendar is bursting.

And so is the to-do list.

The scale has gone up.

And the bank account has gone down.

The pool is green.

And your post-holiday mood is blue.

There are a million things to do.

And you have no idea where to begin.

When this happens to me I use this little phrase to trick my brain out of its overwhelm. I say: “The only thing I have to do right now is…” and I fill in the blank.

The truth is that you can only do one thing at a time and somehow everything always finds a way to get done. But in moments of overwhelm my brain doesn’t believe this and thinks I need to do everything right now.

This simple sentence keeps me exactly where I am now instead of spiraling into panic and urgency about everything else that I can’t do at that moment.

So this morning I said…

The only thing I have to do right now is put my shoes on.

And then: The only thing I have to do right now is run for 45 minutes.

And then: The only thing I have to do right now is take a shower.

And then: The only thing I have to do to do right now is empty this suitcase.

And then: The only thing I have to do right now is start this one load of laundry.

And then: The only thing I have to do right now is write this email.

And this is how I will do this whole day. Just calmly talking my brain out of the future and into the now.

What is the only thing you have to do right now?

You can break it down as small as you need to. (Even, the only thing I need to do right now is breathe in and out.)

No matter how big the thing you’re trying to do, you only ever need to do it one thing at time.

05/12/2023

You are good.

No matter what.

You aren’t your choices.

You aren’t your feelings.

You aren’t your thoughts.

You aren’t your actions.

You aren’t your results.

You aren’t your productivity.

You aren’t your pain.

You aren’t your bank account.

You aren’t your weight.

You aren’t your marital status.

You aren’t your health.

You aren’t your mood.

You aren’t your best.

You aren’t your worst.

You are you.

And you are good.

🤍

04/12/2023

Last week the Spotify app sent out the yearly summary of their users’ listening habits. It’s called “Spotify Wrapped”…and it basically tells you what songs you listened to the most, which artists were your favorites, and how much time you spent listening to music over the course of the year.

It’s always a moment of shock … to see the record of your year in this way.

And in our family, it’s also a point of good-natured teasing as we publish our results in the family group chat and everybody has a good laugh at what artists and songs made up each other's top 5.

And of course it made me think about what it would be like to get a summary from your brain of the thoughts you spent the most time thinking last year.

What thoughts would make your top 5?

Are they thoughts that motivate and encourage you? Are they thoughts that create compassion and love for yourself?

Or are they critical, discouraging, fearful thoughts? Are they thoughts about what you aren’t, what you can’t do, and what might go wrong?

Our brain is going to give us lots of negative thoughts on default. These anxious, disparaging thoughts are the normal, natural soundtrack that runs inside our head and accompanies us through our days.

But this is your reminder that if you don’t like the thoughts your brain is playing every day, you have the power to choose to listen to something else.

You get to decide how you’re going to think about yourself. You get to choose how you’re going to think about your life and your potential and your ability to achieve your goals.

Make a playlist of thoughts you love and then put it on repeat. ❤️
P.S. I have two coaching spots opening in January! If you're ready to change your thoughts so you can change your life, now's the time to get on my calendar and try coaching for yourself. Schedule your call at the link in bio.

26/09/2023

Every one of the things that you are grateful for in your life exists because you made a choice.

You made a choice to come to earth.

You made a choice about who you live with, who you love, what you know, what talents you have developed, where you live, how you spend your time, the children you have, the work you do, the things you’ve achieved.

Of course, the opportunity to make these choices are all provided through the grace and goodness of God, but they are in your life because you said yes to them. You decided—you CHOSE—to have them.

And if that’s true, what if whatever else you want, especially the things that you really want but think you can’t have…what if having them in your life is also only a matter of the choices you make?

When we understand that our CHOICES have created our current reality, then it’s easy to see our God-given, innate ability to create ANY reality.

It’s not about wishing or wanting. It’s about choosing.

25/09/2023

We just passed the fall equinox, which means we’re headed into one of my favorite times of the year. Every day just gets better and better from here on in.

And as long as we’re talking about changing seasons, can I advocate that we all enjoy a brand new season of self compassion as well?

I think it’s time.

The season of self compassion is the season where we practice loving ourselves.

Unabashedly and unapologetically.

I think it’s time to take a break from the heat of our unrealistic expectations and the long hours of self judgment and criticism, and slip into the cool respite of embracing and approving and appreciating all the parts of us.

Good, bad—
best self, shadow self—
high energy, low energy—
brave, scared—
gentle, mean—
wise, foolish—
generous, selfish—

all of you.

What if you loved all of it?

And decided to have some compassion for yourself, and where you are, and what you’re experiencing, and what you’re learning, and what you’re not good at yet.

And this season, what if you just settled into allowing all of that to be exactly what it is and you took a deep breath and stopped telling yourself you were wrong for it.

And instead you noticed how hard it is to be a human, and how hard it is to live on earth with a brain that only lets you see through the glass darkly, and how hard it is to make the right choice when you can’t see two steps in front of you let alone the ending—AND how marvelously you are managing all of it.

What if you just let yourself be the flawed, imperfect human that you are and what if you didn’t just allow it, but you had unlimited compassion for it too?

It might just be the change you’ve been longing for.

21/09/2023

We are in a transition time of the year, moving from summer to fall. (Woohoo! 🍁🥰)

Every time you come to a transition moment in life, there is an opportunity to check in with yourself and ask yourself if you want to keep creating the things you’ve been creating or if you want to make a change.

This periodic evaluation can allow us to live a life of intention rather than a life on default.

In today’s podcast, I ask two important questions:

* What do you want?

* Do you want to change to get it?

And if these questions feel hard to answer, there’s a good reason for that!

Our brain is good at shutting us down before we figure out what we want and talking us out of the things we need to change when we do know what we want.

Today on the pod, I’m talking about how to prevent your brain from doing both of these things!

If you want your life to be different but you aren’t sure what you want or how to get it, this podcast will give you the answers you need. Link in bio ❤️

19/09/2023

Notice the thoughts you believe about yourself right now.

Ask yourself: "If I keep thinking this, what will this thought create in my life?

What capacity does this thought have to create what I want in my life?"

And if it can't create the result you want, then it is your privilege to think something different. To think the opposite even!

If you believe you are a good mom, or a patient person, or you are good with money, or 100% lovable, then you can create exactly that.

What you believe creates your reality. And if you want a different reality, or a different result, then you need to think a different thought that has the capacity to create that new reality in your life.

What you see in your life is just a reflection of the things you believe the most. But don't forget that you get to change that anytime you want!

Decide what you want more of and start believing more of the thoughts that will create it starting right now.

18/09/2023

Yesterday I had the chance to meet with a group of high school seniors and talk to them about emotional resilience.

I told them that if you know what’s creating your feelings and you know how to feel any feeling you have, there’s nothing you can’t handle.

I think the things we talked about are good reminders for all of us:

1. Your feelings are created by your thoughts.

2. Your feelings aren’t bad or good or right or wrong.

3. And your feelings don’t make you bad or good (or right or wrong) either.

4. Feeling happens in your body and not your head.

5. Because you have a body, you are capable of feeling any feeling for as long as you need to.

6. But don’t worry, your feelings never stay the same. They change when your thoughts change.

7. Just because you have the power to choose your thoughts (and therefore your feelings), it doesn’t mean you should choose to be happy all the time.

8. Sometimes you want to choose to feel bad for lots of good reasons.

9. Learning to feel ALL your feelings (positive and negative) is a divine attribute and one of the things you are here to learn.

10. You didn’t come to earth to feel good—you came to get good at feeling.

Being emotionally resilient is not about being happy all the time and it’s not about living in a way where you somehow avoid all the sad, bad, hard things in life.

It’s about using your agency to choose your thoughts and feel the feelings you want to feel, so that you can handle anything that comes.

12/09/2023

When you change your thoughts, you change your results. And that means if you’re willing to think differently, you can change anything you want in your life.

You have a life of unlimited possibility. That never changes. No matter what choices you’ve made, there is new choice available to you right now. And even now, you can be anything you want to be.

If you want different results in your life (more happiness, more discipline, more accomplishment, more money, more health, more joy, more impact, more confidence, more say over your life) it all starts with the way you think.

11/09/2023

One of the things that prevents us from loving our life is that we spend a lot of time comparing it to a life we haven’t lived.

We say things like…

I could have
I should have

Knowing what we know now, we spend our time ruminating about how we could have (and should have) made another choice and done something differently.

And this doesn't change our decisions. It doesn’t change our life. It just tells us that our current life is wrong.

And we believe it. We believe that something else would have been better. We believe that it was supposed to be different. And we believe that the life we are living is inferior to the life we were supposed to have.

Imagine going to a movie and the whole time the movie is playing you are watching previews of other movies you could be watching instead. It’s gonna make it really hard to enjoy the movie.

“Could have” and “should have” are always a lie. You couldn't have done it differently because you already did it the way you did. The choice is over. There is no other possible outcome. There is no other possible option. There is only what is.

Thoughts of “could have” and “should have” are just subtle forms of torture that make it really hard to love yourself and your life. Comparing your life to a made-up, alternate fantasy version of your life doesn’t help as you look back on your life (and it doesn’t help as you look back on your day either) because you can’t change any of the choices you already made.

Instead remind yourself that you are living the only possible version of your life right now and ask yourself what’s next. Change is possible—but only in the upcoming choices and never in the ones you’ve already made.

Stop arguing with what is and start deciding what’s next. ❤️

April Price Coaching