Core and Form Design Studio

Core and Form Design Studio šŸŖžHelping brands show up with confidence through intentional branding
Brand Strategy | Branding + Web Design | Marketing Design | 1:1 Brand consultations

Sneak peek into the brand guidelines for Amelia McNamara and McNamara & Co brands! āœŒļø
09/09/2026

Sneak peek into the brand guidelines for Amelia McNamara and McNamara & Co brands! āœŒļø

Financial services brands do not have to be boring.They do not need generic colours, safe symbols or a look that blends ...
08/09/2026

Financial services brands do not have to be boring.
They do not need generic colours, safe symbols or a look that blends into every other firm online. That is a choice, not a rule.

Amelia McNamara is a Profit and Business Strategist who brings warmth, care and a genuinely human touch to an industry that does not always lead with that. Her brand needed to reflect exactly that energy. And that is what we built.
If your brand is not reflecting who you actually are, let's change that. Link in bio to get started or send me a DM and we can have a chat!

Every August since 2020 (the year I started this business), I switch off. Fully.No posting, no scheduling, no client wor...
14/08/2026

Every August since 2020 (the year I started this business), I switch off. Fully.

No posting, no scheduling, no client work. And zero guilt about any of it.

Hereā€™s the thing about running your own show: nobodyā€™s permission to ask, no boss telling you what to do. Sounds great until you realise it also means *youā€™re* the one deciding when enough is enough. All year.

Most months Iā€™m always on. Even when Iā€™m not doing client work Iā€™m thinking about the next project, a new idea, what to post. Nights, weekendsā€¦Itā€™s a lot, not gonna lie. But itā€™s also why I never get bored, so Iā€™ll take it.

August is the one month I properly stop. Six years in and I still have to remind myself itā€™s allowed. But I trust it now, because Iā€™ve done it enough times to know it works.

If youā€™re a founder who hasnā€™t taken a real break in a while, this is your sign. Itā€™s not indulgent, itā€™s part of the job.

Roberta x

A little introduction to Amelia McNamara new brand identity.Will be sharing more about this project soon, its uniqueness...
22/07/2026

A little introduction to Amelia McNamara new brand identity.
Will be sharing more about this project soon, its uniqueness and the strategy behind it.
But for now, hereā€™s my favourite mockup from the whole project. Iā€™m obsessed with this business card šŸ˜

I get asked this a lot so I wanted to be straightforward about it.I don't niche by gender, industry, location or followi...
13/07/2026

I get asked this a lot so I wanted to be straightforward about it.
I don't niche by gender, industry, location or following size. My business has been built on values from day one and that is the only filter I use.

If we're aligned on what matters, everything else is just details.
DM me or find the link in bio if you want to work together. šŸ‘‡

This one means a lot. šŸ™‚Kerin Clinics was one of those projects that took me completely out of my usual world and into a ...
13/07/2026

This one means a lot. šŸ™‚
Kerin Clinics was one of those projects that took me completely out of my usual world and into a whole new industry. I love when that happens. But what I love even more is when the client feels it too.

Moodboard for a new brand identity project currently in progress. Is it not stunning?Want to work with me on your brandi...
02/07/2026

Moodboard for a new brand identity project currently in progress. Is it not stunning?

Want to work with me on your branding or rebranding?
I have 2 spots available for the rest of 2026 and 2027 books are now open, now it's a good time to message me or enquire via the form on my website.

Looking forward to hear from you!

June in a carousel ā¤ļø forgot to mention the mini heatwave in Ireland!! That was definitely an highlight šŸ˜‚ā˜€ļøHow was your ...
01/07/2026

June in a carousel ā¤ļø forgot to mention the mini heatwave in Ireland!! That was definitely an highlight šŸ˜‚ā˜€ļø

How was your June?

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