Core and Form Design Studio

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Core and Form Design Studio

🪞Helping brands show up with confidence through intentional branding
Brand Strategy | Branding + Web Design | Marketing Design | 1:1 Brand consultations

20/09/2025

You don’t control your brand — your audience does. But you *can* shape it. Through aligned visuals, intentional voice, and consistent delivery.

💬 Who defines your brand right now — you or your audience?

Roberta,
Founder & Creative Director
CORE AND FORM DESIGN STUDIO
DM | [email protected] | www.coreandformdesign.com

24/07/2025

✨ What’s the secret to making client relationships genuinely great?

For me, it’s this: a bright smile, real collaboration, and just enough play. That trio lifts the energy, sparks better ideas, and builds trust every time.

Here’s my go-to mix:
1. Start with warmth and good energy
2. Make space for proper collaboration—every voice matters
3. Add creativity to keep momentum going
4. Be flexible when the project needs it (your gut usually knows)

Set clear boundaries, but don’t be afraid to adapt when it moves things forward.

What about you? How do you create a great client experience?

Roberta,
Founder & Creative Director
CORE AND FORM DESIGN STUDIO
DM | [email protected] | www.coreandformdesign.com

23/07/2025

Think I spend my day doodling logos?
Think again 😅

05/07/2025

Iâ€™ve worked with brilliant brands who left the story up to chance. Thatâ€™s risky. Branding gives you a chance to set the tone before someone misinterprets your value. You donâ€™t need more content â€” you need more truth.

💬 DM me if your current brand no longer reflects where you’re headed.

Roberta,
Founder & Creative Director
CORE AND FORM DESIGN STUDIO
DM | [email protected] | www.coreandformdesign.com

29/06/2025

Female entrepreneurship was celebrated at the 2025 Network Dublin Businesswoman of the Year Awards in Lucan. On Saturday, June 7, the Lucan Spa Hotel hosted the event that brought together “the capital’s most inspiring businesswomen” and over 150 professionals. All the awardees were Dublin-bas...

20/06/2025

Design isn’t magic — it’s decision made visible. At Core & Form, we guide clients through clarity first, so their visual identity feels inevitable. Thoughtful choices over trendy chaos.

💬 Ask yourself: What is your design saying about your decisions?

Roberta,
Founder & Creative Director
CORE AND FORM DESIGN STUDIO
DM | [email protected] | www.coreandformdesign.com

09/06/2025

Still taking it all in… I’m an AWARD WINNER! 💫

Last Saturday , I attended the Network Ireland Dublin awards as a finalist in the STEM Professional category — and left with the One to Watch Award.

It was completely unexpected. Carol O’Kelly began reading something from LinkedIn and halfway through, I turned to my husband and whispered, “I wrote that.” My heart was racing. My body was shaking. I still can’t believe it.

This award means a lot. It’s given to someone whose potential and passion are hard to ignore — and I’m still wrapping my head around that being me.

Sometimes I look around and think, how did I end up here?
I’m still just a girl with a dream, heart on her sleeve, passion in her eyes — figuring it out as she goes.

Being a business owner wasn’t the plan. It came from burnout, a toxic job, and deep grief after losing my dad at 59. That kind of pain shifts everything. It made me realise life is too short to live by someone else’s rules.

So I made space for myself.
When no one invited me on their podcast, I started my own.
When I was shouted at in work, I walked away and built something new.
When grief knocked me down, I used it to move forward.

The awards night was stunning. From the Lucan Spa Hotel to the energy in the room — the committee truly spoiled us. Thank you for making me feel seen and supported.

Big congrats to all the finalists and winners — and thank you to the sponsors and the incredible team behind it all.

Next up:
✨ Growing Core & Form into the go-to studio for founders who value authenticity
🎙️ More episodes of The Core Podcast
📚 Core Academy soft-launching in Q3 2025

Thank you, truly.
Photos by Linda Clarke Photography
Network Dublin

05/06/2025

Great brands don’t just reflect who your customer is. They offer a bridge to who they’re becoming. We don’t design brands to flatter — we design them to *guide*.

💬 Reflect: Who is your brand helping your audience become?

Roberta,
Founder & Creative Director
CORE AND FORM DESIGN STUDIO
DM | [email protected] | www.coreandformdesign.com

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https://coreandformdesign.com/

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Want your business to be the top-listed Media Company in Dublin?

Hey there!

Welcome to my page! I bet that if you are here you want to know a little bit more about me and my work so here it goes:

I’m a Portuguese freelance living in Ireland since 2013. Since a very young age, I’ve always loved art, creating and getting my hands dirty with paint.I’ve started studying Arts while still in high school followed by a 5-year College Degree in Graphic Design. I’ve worked in agencies for a few years but life has funny ways to derail you from your dreams so I ended up working in Business Operations and Analytics roles for the past years. I loved what I was doing but not as much as I love to be a designer and to create.

Last year it was clear to me that I needed to shake things a little bit, so I’ve enrolled in a Digital Marketing Diploma with the plan of combining both Marketing and Design skills to build a future career change. And that’s how I made the jump into the freelance world.

Life is too precious, each day of your life should be spent doing what gives us joy and we should always be allowed to dream, no matter how high. And with that, here I am now, this is only the beginning but I hope you will be around to see By Roberta grow as a reference brand in the market and we can perhaps collaborate.