ByrneMedia

25/06/2024

Customer Reviews...

We all know by now how important they are to your brands success.

The question is... "How can I automatically acquire customer reviews?"

Step forward Trustoo App.

This is a highly ranked tool in the shopify app store that can help you generate lots of customer reviews and have them publish on your website to help increase sales conversion.

I've reviewed this app to give you an idea of whats on offer.

Hope it helps!

22/06/2024

𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐎𝐟 𝐆𝐨𝐨𝐝 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐖𝐡𝐞𝐧 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐎𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬

Having good ad creative is crucial when advertising on social media.

Why?

Because it directly influences engagement, conversion rates & the overall effectiveness of your conversion campaign.

✅ A compelling ad creative captures attention quickly in the fast-paced social media environment, effectively communicates the brand's message, and resonates with the target audience.

✅ It enhances the ad's visual appeal and emotional impact, increasing the likelihood of users interacting with the ad, sharing it, and taking desired actions, such as clicking through to a website or making a purchase.

08/05/2024

What Do You Think Of That Statement Below? ⬇️

Now while I'm a big fan of customer acquisition, I do think its more important to keep a customer purchasing from you over time.

Why?

Because of the most important metric in your business.... Life time value.

You can acquire customers from paid and free acquistion strategies and generate that initial sale.

BUT!

If you don't have a good customer fulfilment experience, your efforts and sweat equity to get that customer in the first place will be wasted!

To keep your customer satisfied 100%... fulfill on your product or service. Deliver your offer to the best end result possible. Have a seemless customer journey and nurture the relationship over time with over delivering on value & end results.

Over time, you'll deliver REAL brand advocates and acquire referrals at a low cost.

The conversion costs each time you get repeat orders from your customers will be low and your profit margins on future orders will increase due to low conversion costs and higher average order values as your customers want more of what you offer and see you as the goto solution based on their amazing experience.

Building Quality LTV ='s easier repeat orders and higher profit margins over time.

Good luck! ;)

30/04/2024

Here's 3 UGC Video Ad Ideas To Implement In Your Ads To Increase Sales Conversions

In this short video, I share 3 examples of User Generated Content for video ads to help you increase your sales and ROI on your adspend.

Test this out and let me know how you get on.

Enjoy! ;)

29/04/2024

𝐓𝐡𝐢𝐬 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐋𝐢𝐤𝐞 𝐂𝐫𝐚𝐳𝐲 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬

If you’re a DTC brand in the cosmetics/beauty space, take a look at this ad and see why it converts so well.

I breakdown briefly why it works so well and how long it ran for (hundreds of days).

Note: If an ad is running this long, it MUST be generating a great ROI on their adspend.

Enjoy 🤘

25/04/2024

𝑾𝒂𝒏𝒕 𝑴𝒐𝒓𝒆 𝑰𝒅𝒆𝒂𝒔 𝑻𝒐 𝑯𝒆𝒍𝒑 𝒀𝒐𝒖𝒓 𝑨𝒅𝒔 𝑨𝒄𝒒𝒖𝒊𝒓𝒆 𝑴𝒐𝒓𝒆 𝑺𝒂𝒍𝒆𝒔 𝑭𝒐𝒓 𝒀𝒐𝒖𝒓 𝑫𝑻𝑪 𝑩𝒓𝒂𝒏𝒅?

Last week I shared a few ad creative tips you can use & implement successfully for your own customer acquisition on the likes of Meta, TikTok etc

If you're thirsty for more, check out part 2 of this mini series.

These are proven ad creatives that are design to get your thumb stop rate up as well as your sales conversions.

Better ad creatives = more sales conversions = more ROAS = happy business owner 😎

Enjoy 🤘

19/04/2024

𝐈𝐬 𝐘𝐨𝐮𝐫 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐀𝐜𝐪𝐮𝐢𝐫𝐞 𝐒𝐚𝐥𝐞𝐬?

Check out this video as I share some examples of ad creative ideas you can use to acquire better thumb stop rate, CTR & sales of your products.

Better ad creatives = more sales conversions = more ROAS = happy business owner 😎

Enjoy 🤘

11/04/2024

𝐇𝐞𝐲 𝐓𝐡𝐞𝐫𝐞 𝐄𝐜𝐨𝐦 𝐁𝐫𝐚𝐧𝐝𝐬👋

𝐖𝐚𝐧𝐭 𝐓𝐨 𝐌𝐚𝐤𝐞 𝐁𝐞𝐭𝐭𝐞𝐫 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭 𝐌𝐨𝐫𝐞 𝐓𝐡𝐮𝐦𝐛 𝐒𝐜𝐫𝐨𝐥𝐥𝐞𝐫𝐬 𝐨𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐈𝐧𝐭𝐨 𝐒𝐚𝐥𝐞𝐬?

Take a look at this quick video on how I share 3 ways we at Byrne Media Marketing make better ad creatives for our clients.

Better ad creatives = more sales conversions = more ROAS = happy business owner 😎

Enjoy 🤘

06/04/2024

𝐓𝐇𝐄 𝐔𝐏𝐒𝐄𝐋𝐋

There is no doubt that upsells and cross sells are important to the growth and sustainability of your brand. You should be offering upsells across your entire website.

I am talking pre-purchase upsells that you display on your product pages, as well as your cart page… and of course your post-purchase upsells after someone buys.

Focus on your post-purchase upsells in particular, because this is where you make most of your upsell revenue.

Upsells are a super important part of your offers because the better your upsells, the higher your average order value, the more profit you make and the more you can afford to spend to acquire a customer.

But let’s not get ahead of ourselves.

It doesn’t make any sense to drive traffic to these offers until you’ve set up an email system, so let’s tackle that next!

19/03/2024

𝑾𝒉𝒂𝒕 𝑰𝒕 𝑻𝒂𝒌𝒆𝒔 𝑻𝒐 𝑺𝒄𝒂𝒍𝒆 𝒀𝒐𝒖𝒓 𝑫𝑻𝑪 𝑩𝒓𝒂𝒏𝒅

To scale your brand, you need to have a consistent and distinctive brand identity that reflects your essence and differentiates you from your competitors.

Your brand identity should communicate your message, values & benefits in a way that appeals to your ideal customers and builds trust and loyalty.

When we work with brands that have goals to increase their customer orders, we look for differentiators like the ones mentioned above. Creative and distinctive, engaging messaging + Product demand make our advertising job more effective in driving improved ROI on customer acquisition and retention.

Find your point of difference and work to convey that to all types of cold and warm audiences.

Need help with driving consistent sales for your business? Let me and my team help you run your ads profitably. Get in touch!

15/03/2024

£95k Revenue Generated From £29k Adspend - Q1 2024 (Journey So Far)

We’re two weeks away from finishing Q1 and things are looking very profitable on our customer acquisition system for this brand in the UK. Some people say that Q1 can be slow right after the lucrative period of Q4.

The two questions I ask when sales are slow is …

1. “Are you running paid media advertising to showcase your offers?”

2. “Are you using your email database of customers to showcase your offers?”

Both channels are lucrative when implemented correctly.

In this video, I share the results generated for this period on customer acquisition using Meta. We’re having a very successful period with consistent sales & profitablity. It’s a predictable system that turns over revenue each month without wasted adspend.

Enjoy the video!

Ps. Need help with driving consistent sales for your business? Let me and my team help you run your ads profitably. Get in touch!

[FreeTraining] How To Grow Your Brand To Multiple 6 & 7 Figure Brands. The Complete A - Z Road Map: https://www.youtube.com/watch?v=0bTRT92tWRsFollow me on L...

13/03/2024

𝐖𝐡𝐚𝐭 𝐊𝐢𝐧𝐝 𝐨𝐟 𝐔𝐆𝐂 𝐒𝐡𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐔𝐬𝐞 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐃𝐓𝐂 𝐁𝐫𝐚𝐧𝐝?

There are other advertising angles to use when it comes to UGC. Everyone goes for the obvious testimonial angle.

UGC doesn’t have to be testimonials specifically. You don’t need 5 star emojis to make it sellable.

Here’s some ideas on what you can use -

1. Videos with VALUE insights. Make the video relatable. Don’t worry about whether it should be 3 seconds or 30 seconds. You can go as long as 3 minutes provided the video is offering valuable insight on how the product delivers desired out comes.

2. Use short case studies for ad copy/creative from your customers about how buying your product has changed their life in a positive way.

3. Use images that are generated through testimonial apps or just photos sent through organically from customers who comment on posts (be sure to ask permission to use them from the customer).

𝑯𝒐𝒘 𝒕𝒐 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒍𝒚 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒆𝒅 𝑼𝑮𝑪 -

1. Have a system in place where you can gather feedback.

A) Best way is to use a Shopify app that automatically send and collects feedback (eg. Stamped.io)

B) Manually send emails to your customers, make your messaging personal. Use https://lnkd.in/eR2sJ6r7 to do it on scale.

C) Cheapest way is to collect UGC from the comments under your social media post and encourage happy customers to share photos or videos with you.

2. Ask the right questions when asking for feedback:

A) What is the difference before and after they’ve used the product?

B) What was the reason they were looking for this product?

C) What is the most positive/negative experience they’ve had with this kind of product?

3. Test a lot of different UGC from your customers to see which hooks and pains points work best for you.

4. Encourage your customers to produce UGC by providing special discounts or gifts award