29/07/2025
Fergal O'Connor is the founder and CEO of Buymedia, a data-driven, AI-powered advertising platform that empowers businesses to plan, execute, and analyse campaigns more effectively. With over 25 years in the advertising and media industry, Fergal founded Buymedia to address the challenges SMEs face in accessing the tools and data traditionally dominated by large enterprises.
By leveraging AI-driven insights, media mix modelling, and predictive analytics, Buymedia removes the guesswork from advertising, helping businesses of all sizes optimise their campaigns and maximise ROI. Fergal is also a passionate advocate for innovation and social impact, launching Buymedia’s "Advertise for Good" initiative in 2021, which allocates a portion of advertising spend to support impactful organisations like UNICEF Ireland and Special Olympics Ireland.
Buymedia’s commitment to innovation has earned it recognition as the 4th fastest-growing tech company in Ireland by the Deloitte Fast 50.