Graphic Design & Web Design by Eoghan Conmey

19/03/2025

Stop sniggering down the back.

Logo for Volkswagen Auto Group (V.A.G) by Michael Wolff.

Year: 1973
Designer: Michael Wolff
Client: Volkswagen Auto Group
Nature of Business: International car manufacturer and conglomerate
Location: Wolfsburg, Germany

19/03/2025

If it ain't broke, why fix it?

Here's the complete primary logo history of the Los Angeles Dodgers since their move from Brooklyn in 1958. The most recent tweak came in 2012 when the red bits got thicker and the leading line into the "o" was removed.

Check out our full Los Angeles Dodgers logo, uniform, and cap history collection, including City Connect, jersey patches, and more right here: https://www.sportslogos.net/logos/list_by_team/63/Los-Angeles-Dodgers-Logos/

27/02/2025

In a twist of cosmic irony, the final corporate logo designed by the legendary Paul Rand before his passing in 1996 was for the Enron Corporation in Houston, Texas. Initially dubbed the "multicoloured, tilted E," Rand's design featured a square balanced on one corner at a 45-degree angle. Characteristically simple and bold, like much of Rand's work, the logo effectively merged the company's name with a striking sans serif "E," achieving a high visual impact.

At a 1997 event to reveal the new corporate identity, Kenneth Lay, Chairman and CEO of Enron, remarked, "This new advertising campaign and logo will begin to inform people around the world about who Enron is and how we can help them make decisions to improve their businesses and their lives."

However, following the company's collapse in 2002 under the weight of its own fraudulent business practices, Rand's "E" took on an entirely new significance. Redubbed the "crooked E," it unwittingly became the most potent anti-logo of its time. No corporate identity parodist could have envisioned a more astonishing result.

The Enron scandal prompted considerable introspection within the graphic design community, as artists reflected on the ethical implications of their ability to influence public perception.

Year: 1996
Designer: Paul Rand
Client: Enron Corporation
Nature of Business: Energy, commodities, and services
Location: Houston, Texas, USA

25/02/2025

The Gillette logo, then and now.

King C. Gillette harboured the aspirations of an inventor for years before he dreamed up the safety razor in 1895. When a young man, Gillette worked as a salesman for the Crown Cork and Seal Company, manufacturers of the disposable bottle cap. In his spare time, he worked at inventing. But his tinkering didn't amount to much until his boss, William Painter, the inventor of the bottle cap, offered a tantalising piece of advice. Why not think of something that is used only once and thrown away? Something that customers have to keep buying again and again?

Clearly, this was sound advice, the key to Painter's huge success. But, just as clearly, it would not be easy to invent another disposable necessity. Gillette took the idea to heart. For years, he imagined disposable replacements for virtually every object he used or came in contact with. As he later recalled, he became "obsessed" with the idea until the answer finally came in a momentary vision. "On one particular morning, when I started to shave, I found my razor dull; and it was not only dull but was beyond the point of successful stropping... As I stood there with the razor in my hand, my eyes resting on it lightly as a bird settling down on its nest, the Gillette razor was born."

It actually took another eight years and the expert assistance of engineer William E. Nickerson to work out the practical details of making the razor. The first blades were sold in 1903; in 1905, King C. Gillette put his name and signature on the wrapper, ensuring his fame in one of the most widely reproduced portraits in history.

The logo has since gone through a handful of redesigns until settling into the more familiar modern design in 1989. Another minor refresh in 2009 produced the logo we see today.

Designers:
Unknown

Client:
The American Safety Razor Company (1901 - 1905)
The Gillette Company (1905 - 2005)
Procter & Gamble (from 2005).

Nature of Business:
Safety razors and other personal care products including shaving supplies.

Location:
Boston, Massachusetts, USA.

19/02/2025

19/02/2025

19/02/2025

19/02/2025

The evolution of the Girl Scouts logo from Saul Bass's iconic design in 1978 to the latest 2021 update by Collins.

Years & Designers:
1978: Saul Bass
1999: Siegel & Gale
2009: Original Champions of Design
2021: Collins

Client: Girl Scouts of the United States of America
Nature of Business: Youth organization for girls
Location: New York, USA

17/02/2025

Logo for LG, created in 1995.

Created as Lucky-Goldstar in 1947, this South Korean chaebol, known mainly for its consumer electronics, abbreviated its name in 1995. In common with many East Asian businesses, LG has an explanation for every element of its corporate symbol. It is not sufficient to claim, as it does, that the symbol ‘represents the world, future, youth, humanity, and technology’.

The presence of a single eye, says LG, shows the brand to be ‘goal-oriented, focused, confident’, while the upper-right-hand space is ‘left blank and asymmetric, which represents LG's creativity and adaptability to change’.

Year: 1995
Designer: Unknown
Client: LG Corporation
Nature of Business: Industrial conglomerate
Location: Seoul, South Korea

14/02/2025