11/09/2025
For today, here is the original logo of the World Trade Center: a pair of open rectangles (one inverted), a minimalist mark abstracting the idea of the Twin Towers.
The logo, introduced with the complex’s opening in April 1973, was designed by Roger Ferriter of the New York design firm Lubalin, Smith, Carnase, Inc.
We remember and honor all the innocent lives lost during the tragic events of September 11, 2001.
Year: 1969 (first use in promotional materials), 1973 (formal launch).
Designer: Roger Ferriter
Director: Herb Lubalin
Client: World Trade Center/Port Authority of New York and New Jersey (PANYNJ)
Nature of Business: Hub for international commerce, trade services, and financial activity
Location: New York, USA