ShelfLife Magazine

15/08/2025

The ShelfLife August 2025 issue is available now

As Strong Roots celebrates its 10th year in business, Donna Ahern sat down with founder Samuel Dennigan to talk about why this milestone is more than a birthday – it’s a celebration of the role the brand has played in changing how people see and eat frozen vegetables.

Shaz Ahmed, owner, Nearby Nenagh, spoke to Ryan Brennan about community focus, store upgrades, and strong support from Nearby Ireland

A new wave of parents coaching children to steal and serial offences are a major concern for the retail industry. ShelfLife reports.

While proudly independent, manager Ciara Sweeney talks to ShelfLife about how Bradys Spar Edenderry benefits greatly from the wider SPAR Ireland and BWG network.

Retail and FMCG leaders outline their priorities as economic uncertainty looms over October’s Budget 2026 announcement.

Aoifa Smyth, director, The Collaborations Agency talks to Donna Ahern about the role of a brand ambassador in today’s digital and creator-led landscape.

In this month’s Category Focus features we look at Symbol Groups, Breakfast, Stationery, Healthy Family Foods and Read to Drink & Selzers.

Check out who has been out and about in this month’s social diary!

The upcoming category features planned for the September edition are;
• Confectionery
• Biscuits & Cakes
• Mixers
• Hot Beverages
• Newspapers
• Air Fryer Foods

Read the digital version here https://www.shelflife.ie/shelflife-august-2025-issue/

To find out more, contact the sales team

14/08/2025

Star-studded team sheets unveiled for Hurling for Cancer Research 2025

Hurling stars TJ Reid, Patrick Horgan, Jake Morris, Darragh McCarthy, Lee Chin, Noel Mc Grath will be taking part

Hurling stars TJ Reid, Patrick Horgan, Jake Morris, Darragh McCarthy, Lee Chin, Noel Mc Grath will be taking part.

14/08/2025

Heinz, Barnardos launch ‘Heinz Meanz Mealz’ packs

Heinz Ireland and Barnardos Ireland reunite with Vogue Williams (DJ Vogue) to launch ‘Heinz Meanz Mealz’ cans, funding meals and support for vulnerable families

Heinz and Barnardos reunite with Vogue Williams to launch ‘Heinz Meanz Mealz’ cans, funding meals and support for vulnerable families.

13/08/2025

30 finalists announced for Grow with Aldi 2025

Aldi Ireland unveils incredible line-up of 54 new Irish products

Aldi unveils incredible line-up of 54 exciting new Irish products, celebrating the nation’s finest flavours, craftsmanship, and innovation.

12/08/2025

Europe’s leading matcha brand PerfectTed launches in Ireland

PerfectTed’s Matcha Powders, Healthy Energy Drinks and Matcha Nespresso pods are now available in stores across Ireland, including Dunnes Stores and Tesco Ireland

PerfectTed’s, Healthy Energy Drinks and Matcha Nespresso pods are now available in stores across Ireland, including Dunnes Stores and Tesco.

08/08/2025

Dublin date set for Más+ by Messi 1v1 World Crown football tournament

The best from Ireland will head to a final in Miami this September, and show off their skills to Messi himself

The best from Ireland will head to a final in Miami this September, and show off their skills to Messi himself

07/08/2025

Centra Ireland launches new Superquinn Sausage Roll

Centra’s latest deli drop gives a beloved icon a tasty twist

advertisement Centra has recently launched a new Superquinn Sausage Roll, available now in selected stores nationwide for just €2.50 each. The retailer explained that this new take on a ‘national favourite’ features a generous helping of Superquinn sausage meat wrapped in a rich, butter puff p...

07/08/2025

Applegreen launches ‘Bands for Barretstown’ campaign

The new bands will be available to purchase at till points in Applegreen stores nationwide for just €2, with all proceeds going directly to Barretstown

advertisement Applegreen has recently launched this year’s ‘Bands for Barretstown’ campaign. The roadside retailer highlighted that this year’s campaign will see limited-edition wristbands go on sale in Applegreen stores across Ireland from Monday 11 to Sunday 17 August 2025. The new bands w...

06/08/2025

Mike Raven appointed sales director of Coca-Cola HBC Ireland and Northern Ireland

His move to Ireland and Northern Ireland comes at an 'exciting time' for the strategic bottling partner for The Coca-Cola Company

His move to Ireland and Northern Ireland comes at an 'exciting time' for the strategic bottling partner for The Coca-Cola Company

06/08/2025

Party Rings unveils largest-ever brand investment with packaging refresh

The redesigned packs are 'developed to improve shelf standout and engage a modern audience' Fox's Biscuits

The redesigned packs are 'developed to improve shelf standout and engage a modern audience'

05/08/2025

Animal instincts

Pet ownership is growing in Ireland, and so is the demand for high-quality, nutritious, and sustainable Pet Food. Consumers are looking for more from the products they buy

Purina Naturo Natural Pet Food Harley & MarleySuperValu Ireland

As pets are increasingly being considered cherished members of the family, consumers are more willing than ever to invest in their well-being

01/08/2025

Fine wine in the sunshine

As the season brings lighter evenings and outdoor dining, shoppers are on the lookout for refreshing and food-friendly wines, ShelfLife reports

Kylie Minogue Wines Villa Maria Estate McGuigan Wines Santa Rita 120 Santa Rita Ireland Barefoot Wine & Bubbly

As the season brings lighter evenings and outdoor dining, shoppers are on the lookout for food-friendly wines, ShelfLife reports.