Hudson Films

21/08/2025

Work lately: Three projects that couldn’t be more different.

▶️ Just wrapped filming with Mosaic United and Shalom Corp - capturing stories of volunteers in Israel and what they really get from giving.

▶️ In pre-production for Kivunim, creating an impact film about how they help people with disabilities build independent, fulfilling lives.

▶️ Planning a bridge-building film connecting Israeli society and the diaspora - something we can all admit is sorely needed right now.

Three different organizations, three different causes.

But I keep seeing the same theme:
people choosing to show up and make a difference.

Whether filming, planning, or editing - it all comes down to moving from talking to doing.

That’s the storytelling I love being part of.

What draws you to work that feels like it matters?

23/07/2025

Day 2 prep mode.

Here’s what most people don’t realize about documentary editing - the real work happens before you even touch the timeline.

I’m working on a project that’s going to be a multi-day edit, which means I need to get organized now or I’ll lose the story thread completely.

When you’re editing donor videos or testimonials, you can’t just wing it. You need a system. I spend the first chunk of time labeling everything, creating rough sequences, and mapping out the emotional arc before I start cutting.

Here’s what I mean - if I just dive into editing without this prep, I’ll get lost in the footage and lose sight of what the donor actually needs to feel.

It’s not glamorous, but this is how you create videos that actually move people to give.
Anyone else obsessive about organization before diving into creative work? 👇

12/01/2025

Today feels big.

I’m heading to my first business retreat since having kids.

Three days. A hotel. Complete relaxation.

When I had kids and started my business, I built my work life around my family—because they’re my top priority. But I didn’t start my business just to stay home. I started it because I love what I do.

Still, I found myself holding onto beliefs like:
“I can’t go away overnight.”
“I can’t travel abroad for work.”
“Certain jobs just won’t work for me.”

But here’s the thing: those were just stories I told myself.

Is it harder to make this happen? Of course. You don’t want to know the hoops I had to jump through to be here!

But when something matters, you can make it work. The extra effort is always worth it.

Sometimes, breaking free from the stories we tell ourselves is the first step toward real growth.

What’s one belief you’ve challenged lately?

24/12/2024

05/12/2024

Not every story needs polished perfection.

Meet Victoria.

She’s a Ukrainian refugee who fled Bucha—a town forever marked by tragedy in 2022. Now, she’s rebuilding her life in Israel.

When Victoria invited us into her home to share her story, I knew the visuals had to match the rawness of her journey.

Simple. Honest. Undistracted.

Her home became the backdrop—not the focus—so the spotlight stayed on her resilience, her emotions, and her strength.

Sometimes, the most powerful thing you can do as a filmmaker is let the story speak for itself.

🎥 Every detail matters.

24/11/2024

Today, when you mention Matnat Chaim, almost everyone in schools in Israel knows: Kidney Donation.

But it wasn't always that way.

Judy was one of the first people in Israel to give a kidney altruistically, to someone she has never met before.

This is her story.

23/09/2024

How does style impact a film?

In every way imaginable.

It’s not just about fast music and quick cuts.

It’s about what you want to communicate.

Years back, I filmed a piece about a new accelerator for new .

We wanted to capture the hope, the newness, and the excitement for new immigrants here.

Could we have just showed up and filmed? Sure.

But that’s the difference between a videographer and a filmmaker.

It’s about intention, direction, and really making an impact.

22/09/2024

All videos should start with one thing: Your Goals.

It’s easy to be inspired by a concept, and think that this approach is the video you must make.

But unless you know WHY you’re creating what you are creating, and WHO you are speaking to - all your time and resources can go to waste.

When you have clarity on what you want from your next video campaign, you can create not only a truly powerful story, but one that actually solves your problems, and paves the way for you to focus on growing your organization.

Let’s discuss the 5 different goals I see most when working with non-profits, and which video approach will get you there.

Which one speaks to you?

10/06/2024

There's nothing like putting all your heart and soul into a fundraising campaign....only to have it flop.

Where did we go wrong? The message, the visuals and the timing was so spot on!

You can create the most powerful fundraising video, but if nobody sees it, it won't have an impact.

I've learned a lot from dozens of successful fundraising campaigns over the years, and it involves really shifting how we think about video, and how to actually use it to bring in donations.

Check out this week's video series and you tell me - how are you using video for your campaigns?

I'd love to hear your thoughts

03/06/2024

Am I sharing their story, or manipulating it?

If you create content for a non-profit, or share testimonials, chances are, you've struggled with this.

It's a complicated thing, sharing stories. And if we care about the work we are doing, it is so important to make sure that the stories that we are sharing are not only true, and honest, but also true to our values as an organization.

That is ethical filmmaking.

In this week's video, I go through what ethical storytelling is, how it effects how your organization shares stories, and what you can do to ensure that you are telling stories in the most ethical way possible.

Do you experience challenges with storytelling with your organization or work? Let me know below!

27/05/2024

10/04/2024

Recent controversies surrounding the documentary "Quiet on Set," shedding light on the challenges faced by Nickelodeon child stars, have sparked crucial conversations about storytelling ethics.

One particular incident has raised concerns: Marc Summers (anyone else remember him from Double Dare??) reportedly walked off mid-filming, feeling misled about the interview's intentions.

While I haven't personally viewed the film, this incident underscores a fundamental truth.

When individuals feel they've been misled, cooperation evaporates. It's a reminder that transparency is paramount in storytelling, especially when sharing sensitive narratives.

At times, even with the best intentions, we may falter in fully disclosing our plans to our subjects. Whether due to logistical uncertainties or apprehension about their reaction, it's essential to recognize the impact of incomplete communication.

Let's learn from this misstep. Let's commit to transparent, honest dialogue with those we ask to share their stories. Providing a clear understanding of how their narrative will be used and presented is not just ethical—it's imperative.

Avoid the pitfalls encountered by these filmmakers. Prioritize open communication and ensure your subjects have the full picture.

Together, let's uphold integrity in storytelling and honor the voices of those we represent.



Image credit: Screenshot from film