18/12/2023
We are thrilled to share the culmination of an incredible journey over the past year in partnership with SEE Global Entertainment, XSpace, and Mattel - The Hot Wheels Champion Experience, which recently opened in Washington DC. Blending unique technology, content and applications, the Hot Wheels Champion Experience delivers digital and hands-on play for fans of all ages in a 16,000 sq ft immersive environment.
It's difficult to capture in a 60 second video the magnitude of this project. From the drawing board to on-site installation, Creative Labs was a key partner at every step of the journey, creating a unique story and experience that represented the Hot Wheels spirit and brand including: crafting the overall narrative and user journey, designing unique graphic and 3D content, prototyping and developing 12 interactive experiences, and finally working on site along side the fabrication & integration teams to install and test all of the stations.
A project of this size and complexity is only possible through teamwork, dedication, and the shared passion for creating unforgettable experiences.
👏 A HUGE thank you to all of the Creative Labs team that were involved in the success of the project. Asaf Silner, Guy Brill, Anastasiia Kardashevskaya, Franck Sitbon, Ilja Zelkovsky, Neve Braimok, Igor Kushnir, Daniel Tcytkin, liraz linzen, Elia Utochkin, Yuval Mastey, Alex Kalendariov, Jonathan Shmukler, Itay Appel, Shai Guiterman Elad Emanuel
👏 Our gratitude to our partners, SEE Global and XSpace, and the team at Mattel for the opportunity to work with such an iconic brand.
We're committed to constantly exploring new horizons in creative technology and bringing spaces to life wherever they may be.