02/02/2024
DOCERE is on the hunt for a talented Social Media & PPC (Pay-Per-Click) Whiz!
At DOCERE, we're seeking a dynamic Social Media and PPC Campaigns Manager to elevate and oversee our healthcare clients' paid advertising strategies on various platforms. If you're brimming with passion, creativity, and a knack for digital marketing, this role is your calling! As a crucial member of our team, you'll be steering and fine-tuning paid ad campaigns, collaborating with a spirited team of healthcare customer experience and digital marketing gurus. This is your chance to leave a lasting mark on our client's online presence and return on investment.
Your Impact – Key Responsibilities:
• Craft and manage cutting-edge Social Media and PPC campaigns on platforms like Google Ads, Bing Ads, and social media giants including LinkedIn, Facebook, Twitter, Instagram, and YouTube.
• Design annual social media blueprints with a sharp focus on audience engagement.
• Work hand-in-hand with graphic designers and content creators, syncing our social channels with the latest trends.
• Lead social media lead generation campaigns and seamlessly integrate data into our CRM system.
• Undertake keyword research and competitor analysis to uncover opportunities and sharpen campaign efficiency.
• Write compelling headlines, descriptions, and calls to action that turn heads and trigger leads.
• Keep a meticulous monthly cross-channel content calendar, strategically timing posts and analyzing data to boost key performance indicators (KPIs).
• Relentlessly track, analyze, and report on campaign outcomes, offering data-backed suggestions for enhancement.
• Align PPC strategies with broader digital marketing objectives in collaboration with the team.
• Engage with clients to grasp their goals and offer strategic insights.
• Stay abreast of the latest industry trends and best practices in paid advertising.
What You Need:
• A Bachelor's degree in Marketing, Advertising, or a related field is preferred, though not mandatory.
• At least 2 years of solid experience in managing PPC campaigns, including expertise in Social Media (LinkedIn, Twitter, Facebook, Instagram, YouTube) and Google Ads, ideally in the global healthcare sector.
• Proficiency in Google Analytics and other relevant tools.
• Exceptional verbal and written communication skills in English.
• A deep understanding of digital platforms.
• Grace under pressure, thriving in fast-paced environments.
• Skilled multitasking abilities, balancing detail-oriented tasks and
effective time management.
• A team player, collaborating effortlessly with roles like designers
and content creators.
Why DOCERE?
DOCERE LTD. is an innovative MedTech company at the forefront of data-driven healthcare solutions. We partner with Pharma, Healthcare, and BioMed brands to craft powerful digital and data-centric customer experiences. With a global outreach and expertise in a variety of therapeutic areas, we're dedicated to creating meaningful healthcare experiences for providers and patients alike. Our diverse team of digital marketing, medical content, data analysis, social media, and behavioral change experts is committed to simplifying complex healthcare narratives into engaging, accessible content.
At DOCERE, every role contributes to our growth and success, and your voice truly matters. If you're eager to skyrocket your PPC career and join a team passionate about transforming healthcare customer experiences, we're excited to welcome you aboard!