12/06/2025
Creative Thought #8
🟠 My dudes, stop with the information posts
🔸 Information is everywhere
You want five tips to improve engagement?
AI will write it in three seconds.
Wanna share “5 insights from the last event”?
There are probably 50 people that went to the same event asking GPT to create the same boring post, and they all have the same insights to share.
Be honest, you don’t even read them yourself.
🔸 What people might actually crave
- Perspective.
[see my post “creative thoughts #4” for more].
We’re still humans. We care for emotion. Authenticity.
People being people.
Original, personal, real thoughts.
Not the AI - sharp, accurate knowledge we drown in these days.
🔸 Dead Internet
There’s this conspiracy about the internet being driven mostly by bots.
Not far from the truth in my opinion but let’s not get into that.
**Point is - and mark my words. I believe in it with all my heart:**
AI is in a race to end the internet.
And it will almost succeed — until one day, people will remember how to be human online again.
🔸 Use human perspective in your content.
Your company’s strongest creative marketing advantage should be the human perspective.
If your content can be generated by AI —
then you’ve already lost.
Nobody stops for content that feels like it was made by no one.
But if your voice, your lens, your take
Is personal
Is a bit broken
Is a perspective, not “The Truth”
Then it’s human.
That’s your creative marketing goal.
