08/09/2024
Facebook Marketing Strategies
FANS
Attract targeted fans
Friends of fans expand reach
Engage w/fans - WOW them!
Speak your fans' language
Ask fans to Share your post
Promote posts for best reach
Mine Insights for Fan data
ENGAGEMENT
8. INSIGHTS tell you what works
9. Which post has best Reach?
10. Repeat/adapt #9 type-posts
11. Photos = engagement
12. Make it easy to engage
13. Fill-in-blank posts
14. Mix fun & informative posts
15. Post when fans are active
TIMELINE
16. 851x315 Timeline dimension
17. 180x180 Profile photo size
18. Add call-to-action to cover
19. Announce promotions here
20. Pinned posts = visibility
21. Highlight posts = full width
22. Use engaging apps
23. Capture contact info w/app
24. 3 sec to tell people essential
INSIGHTS
25. Rank top posts by Reach/Shares
26. Note time of posts w/greatest Reach
27. Identify where Page Likes came from
28. Who are "Talking About This"?
29. Where are #28 located geographically?
30. Sched posts for best reach to fan
31. Identify Top Pages/Tabs Viewed
32. Put lead gen on most viewed tab
ADS
57. Keep ads simple
58. Power Editor is best for agencies
59. Boost Post is simple & budget-friendly
60. Target your ad to interests & likes
61. Local? Target geographically
62. News Feed ads offer best CTR
63. Choose ad type based on goals
64. Target Friends of Fans
SHARE
49. Reward fans who tag your biz
50. Link to an article, video
51. Include call-to-action
52. Fan contest for sharing
53. Post compelling photo
54. Add a Like box to website
55. Keep text short, to the point
56. Add Like button to website
MONETIZATION
41. Get a large focused fan base
42. Display CTA on cover
43. Offer freebie as lead gen
44. Capture email for freebie
45. Integrate email marketing
46. Use targeted ads wisely
47. Review Insights monthly
48. Lead-to-sale takes time
CONTESTS
33. Award a prize to fans who Share
34. Integrate contest from your Page
35. Host a joint contest w/collaborator
36. Crowdsource new product idea
37. Ask fans to vote for their favorite
38. Photo contests generate most engagement
39. Make entering contest simple
40. Use contest apps like TabSite & Shortstack