Greenbook

Greenbook Greenbook connects marketers and insights professionals with people, information, and ideas

🎯 Research is only as powerful as the story it tells.Yet too often, brilliant insights are left to gather dust — buried ...
12/08/2025

🎯 Research is only as powerful as the story it tells.
Yet too often, brilliant insights are left to gather dust — buried in slide decks, lost in email threads, or locked away in silos.

The truth? Data alone doesn’t move people. Stories do.

Join Greenbook, the British Heart Foundation’s Rebecca Ballantyne, and Bulbshare’s Melanie Wiles and Sue Lerena for an honest, practical conversation about transforming evidence into narratives that inspire real change.

If you’ve ever felt your research deserved more impact — this is the session that will show you how to make it happen.

📅 Save your spot for free → https://hubs.ly/Q03CkkN50

🚀 Shape the Future of Insights — Add Your Voice to the GRIT SurveyWhether you’re a brand-side strategist, a supplier inn...
11/08/2025

🚀 Shape the Future of Insights — Add Your Voice to the GRIT Survey

Whether you’re a brand-side strategist, a supplier innovator, or a leader guiding the future of research, your perspective matters.

The GRIT Survey is the industry’s benchmark for what’s now, what’s next, and what really works in market research, insights, and analytics.

This isn’t just another survey — it’s your opportunity to influence the direction of the insights industry while gaining clarity for your own career, team, and business strategy.

🗳 Add your voice. Lead the way.→ https://hubs.ly/Q03C5FY10

08/08/2025

💡 "The most successful innovations will be those that balance technological advancements with human expertise, strategic thinking, and a deep understanding of consumer behavior." - Juana Merlo

As CEO and Founder of ShopApp, Juana is proving that the future of insights lies at the intersection of technology and human understanding.

From launching a research tech company at 27 to leading cross-country shopper studies, she’s redefining what’s possible in market research!

Get inspired by her journey and insights → https://hubs.ly/Q03BWBhl0



🚀 Big things are coming for IIEX AI 2025 — and we couldn’t do it without the incredible support of our partners!A huge t...
07/08/2025

🚀 Big things are coming for IIEX AI 2025 — and we couldn’t do it without the incredible support of our partners!

A huge thank you to the innovative companies helping us push the boundaries of AI in insights, including our Title Sponsor, Conveo. Your partnership helps us bring together the brightest minds, boldest ideas, and most actionable solutions in the industry.

💡 Stay tuned — our agenda is dropping soon, and it’s packed with thought leaders, tech pioneers, and real-world use cases you won’t want to miss.

🎟️ Ready to be part of the future of insights?

Register now for IIEX AI 2025 → https://hubs.ly/Q03BRLCc0

07/08/2025

👀 Missed the live Tech Showcase? Now’s your chance to catch the standout startups reshaping the future of insights.

From turning retail data into rich consumer profiles to real-time modeling tools, these innovators are solving problems you didn’t know had solutions.

👀 Watch now to:
✅ Discover emerging tech
✅ Find smarter ways to work with data
✅ Get inspired by what’s next in insights

Catch the moment where tomorrow’s tools made their debut. → https://hubs.ly/Q03BLx1f0

Choosing the right research solution shouldn't be overwhelming.The Greenbook Buyer’s Guide is your curated roadmap to th...
06/08/2025

Choosing the right research solution shouldn't be overwhelming.

The Greenbook Buyer’s Guide is your curated roadmap to the tools, technologies, and service providers that matter—aligned with real needs and real challenges in the insights industry.

✅ Explore top solutions from recent Tech Showcases
✅ Compare vetted suppliers with confidence
✅ Use expert-backed evaluation criteria to guide decisions

Whether you're buying or selling, this guide helps you cut through the noise and focus on what works.

📥 Get your Buyer’s Guide today!

Buyer's Guide for Shopper Insights → https://hubs.ly/Q03BDG9Q0

Buyer’s Guide for User Research → https://hubs.ly/Q03BDHft0

06/08/2025

🫨 What if you could extract real-time, unprompted insights from everyday consumer videos?

In this episode of The Greenbook Podcast, Lenny Murphy talks with Tamanna Dhamija, Co-founder and CEO of Convosight and ConvoTrack, about how AI is transforming the way brands listen, learn, and lead.

Tamanna shares how ConvoTrack uses video intelligence to fuel smarter decisions across marketing, insights, and sales—plus why democratizing data access is the next competitive edge.

If you work in research, brand strategy, or digital innovation, this one’s worth your time.

▶️ Watch now → https://hubs.ly/Q03BwSfW0
🎧 Listen now → https://hubs.ly/Q03BwQs90

📊 Drowning in data? You’re not alone.Surveys. Interviews. Sales. Social media. It’s not the lack of data that’s the prob...
05/08/2025

📊 Drowning in data? You’re not alone.

Surveys. Interviews. Sales. Social media. It’s not the lack of data that’s the problem—it’s knowing what to do with it.

Join us Friday, August 15 at 1:00 PM ET for a FREE Insights Tech Showcase where we spotlight the tools redefining how data is analyzed, synthesized, and turned into smarter business decisions.

In the age of AI and always-on data streams, the question isn’t “Do I have enough data?”

It’s “Am I equipped to make the most of it?”

Reserve your spot. Free. Live. Essential. → https://hubs.ly/Q03BqPw60

05/08/2025

AI isn’t the future of insights — it’s the present! 💡

At IIEX AI, Vijay Rajan, Founder & CEO of Compeers AI Corporation, will show how real-world AI applications are transforming research, driving smarter decisions, and unlocking faster, deeper insights.

This isn’t theory. It’s what’s working right now.

If you’re ready to go beyond the basics and truly harness AI to move your business forward, this is the event you need.

🎯 Join us at IIEX AI to see what’s possible → https://hubs.ly/Q03BjTFY0

🧠 Packaging is where brand strategy meets buying behavior.It’s not just what holds your product—it’s what holds consumer...
04/08/2025

🧠 Packaging is where brand strategy meets buying behavior.

It’s not just what holds your product—it’s what holds consumer attention, conveys value in seconds, and influences the moment of choice. When rooted in insight, packaging becomes a driver of trial, trust, and long-term growth.

The brands winning at shelf aren't just seen—they’re chosen! → https://hubs.ly/Q03B6_WW0

Alex Hunt, Behaviorally
Matt Salem, Behaviorally



If you’re only scratching the surface with AI, you’re leaving real opportunity on the table.🔍 IIEX AI brings together th...
01/08/2025

If you’re only scratching the surface with AI, you’re leaving real opportunity on the table.

🔍 IIEX AI brings together the sharpest minds in insights and analytics to explore how AI is being used right now to accelerate workflows, sharpen strategy, and advance careers.

Whether you're just building your AI playbook or pushing its limits, IIEX AI will challenge your assumptions and give you the tools to lead.

🎯 Turn AI into your competitive edge. Save your seat today! → https://hubs.ly/Q03zYglj0

31/07/2025

👀 What does it take to turn a legacy pack testing company into a digital, AI-powered insights leader?

Alex Hunt, CEO of Behaviorally, sits down with Lenny Murphy to reflect on a bold transformation journey that redefined the company’s future and set a new standard for the industry.

Alongside business insights, Hunt shares candid leadership lessons on making tough decisions, communicating vision, and building resilience in times of change.

If you are reimagining your business for a tech-enabled future, this conversation is worth your time. → https://hubs.ly/Q03zLfSn0

Address


Website

Alerts

Be the first to know and let us send you an email when Greenbook posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Address
  • Alerts
  • Claim ownership or report listing

  • Want your business to be the top-listed Media Company?

Share