21/05/2024
Remember those days when we adored brands and trusted what they were selling? A brand name carried weight, a sense of security and familiarity. Back then, companies understood the power of building a brand and nurturing its image with their TGs. But the COVID-19 pandemic triggered a digital marketing tsunami! There was a surge in digital engagement as consumers, confined to their homes, turned to online platforms for everything from ordering food to summoning healthcare with a click.
This presented a golden opportunity, but it also created a sea of noise. Brands were scrambling for online visibility and performance marketing shifted the paradigm. Targeted ads flooded our feeds, offering an array of alternatives to chip away at brand loyalty. Combining this with today’s toddler level attention span, "out of sight, out of mind" became the mantra. More on our blog...
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