27/07/2024
π Google Analytics 4 Guide for PPC π
Are you ready to make the switch to Google Analytics 4 for your paid search campaigns?
π
Universal Analytics is going away in 2023:
Donβt wait! Install GA4 on your website now and set up your goals. In July 2023, UA will be no more, and youβll need GA4 to compare year-over-year data.
π New Event-Based Model:
GA4βs event-based model allows for more detailed data, with up to 25 event parameters and 500 distinct events. Enhanced Measurement features like Scrolls and Outbound Clicks give you even more insights!
π Setting Up Conversions:
Transition your UA goals to GA4 with Googleβs conversion tool or use Google Tag Manager. Activating conversions is easier than ever!
π New Engagement Metrics:
Say goodbye to bounce rate and hello to Engaged Sessions and Average Engagement Time per Session. Create custom reports for deeper insights.
π‘ Advanced Reporting:
GA4 offers powerful custom reports under the Explore tab. Although some detailed reports require advanced knowledge, GA4 is packed with potential for those who dive in.
π₯ Donβt miss out:
Stay ahead in the PPC game with GA4βs insights and analytics capabilities. Make the switch now!
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