02/04/2023
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Cricket World Cup 02 Apr 23
India 2023 brand launched 12 years to the day of CWC 2011 triumph
Cricket World Cup 2023
On the same day MS Dhoni launched an on-drive into the stands to win the 2011 World Cup at the Wankhede Stadium in Mumbai, the ICC has unveiled the brand identity of the 2023 edition of the tournament, centred around the emotions of the game's many fans.
Six months out from the flagship men's ODI event, the Cricket World Cup has been developed with the 'Navarasa', nine emotions the game's audiences experience during the high-stakes action.
A term in Indian theatre, the Navarasa has been reimagined in a cricketing context, using symbols and colour to depict the emotions fans feel while living the drama and excitement of a World Cup match: joy, power, anguish, respect, pride, bravery, glory, wonder and passion, feelings which represent the reactions that a Cricket World Cup evokes.