https://www.facebook.com/103011015837841/

Veena Mehra, New Delhi, Delhi (2025)

29/03/2023

Facebook Ads and Google Ads are two of the most popular online advertising platforms, but they have different strengths and weaknesses. Here's a breakdown of each:

1. Targeting: Facebook Ads allows advertisers to target specific demographics, interests, behaviors, and locations based on users' profiles and behavior on the platform. Google Ads allows advertisers to target based on keywords and geographic locations.

2. Ad Formats: Facebook Ads offers a wide range of ad formats, including image ads, video ads, carousel ads, and more. Google Ads mainly offers text-based ads, although it also offers image and video ads.

3. Intent: Google Ads targets users who are actively searching for products or services, making them more likely to convert. Facebook Ads target users based on their interests and behaviors, making it a better option for building brand awareness and reaching a wider audience.

4. Cost: Both platforms operate on a pay-per-click (PPC) model, but the cost per click (CPC) can vary widely depending on the industry and the specific keywords or interests being targeted.

Overall, both Facebook Ads and Google Ads can be effective advertising platforms, but the choice between the two will depend on your specific advertising goals, budget, and target audience.

28/03/2023

Facebook Ads Benefits: -

Facebook ads offer several benefits for businesses of all sizes. Here are some of the key benefits:

1. Targeted Advertising: Facebook provides businesses with access to a vast user database that includes detailed demographic and behavioral data. This data can be used to target specific audiences based on age, gender, interests, location, and more.

2. Cost-effective: Facebook ads are cost-effective compared to traditional forms of advertising such as TV or print ads. You can set a budget for your ads and pay only when someone clicks on your ad or takes a desired action.

3. Increased Brand Awareness: With Facebook ads, you can reach a large audience and increase brand awareness. Even if people don't click on your ads, they will still see your brand and message, which can help to increase brand recognition and recall.

4. Measurable Results: Facebook ads provide detailed analytics and insights, which can help you track the performance of your ads and make informed decisions about future campaigns.

5. Flexibility: Facebook ads are highly flexible and can be customized to fit your specific marketing objectives. You can choose from a variety of ad formats, including video, image, and carousel ads.

Overall, Facebook ads offer a powerful way to reach and engage with potential customers, increase brand awareness, and drive measurable results.

20/01/2023

Combining SEO and PPC data for more effective results

SEO and PPC strategies are two completely distinct marketing tactics. However, they both serve as a means for your company to reach out to potential clients who are searching for you online.

In addition to the cost-benefit of PPC and SEO, they both have advantages and disadvantages.

SEO is focused on results. ✔

SEO is an abbreviation for "search engine optimization." In layman's words, it refers to the process of upgrading your website to boost its exposure when people search for items or services connected to your company on Google, Bing, and other search engines. The greater visibility your pages have in search results, the more likely you will gain notice and attract prospective and existing clients to your business.

Search is typically a brand's primary source of internet traffic, supplementing other marketing methods. As a result, increased visibility and ranking higher in search results than your competitors can benefit your bottom line.

PPC, on the other hand, is an expensive method that is meant to provide immediate, measurable results; 👍

yet it exposes businesses to the danger of spending money on clicks from unqualified customers who bypassed the site's landing page and did not convert into the expected customer (if at all).
The main advantage of a PPC campaign is that it enables lead generation.

However, this technique has numerous disadvantages, such as the high cost of advertisements. These range from text advertisements (e.g., Google AdWords) to video ads (e.g., YouTube) to AdWords search traffic (Google).

To summarise, SEO is the cornerstone of a whole marketing ecosystem. When you know what your website visitors desire, you can use that knowledge for your campaigns (paid and organic), website, social media properties, and more.

28/09/2022

Be happy 🙂

Happiness is a strange sensation.

You can't put a unit on how happy you are, but you can feel it.

You can share your joy with your loved ones, and in most cases, you make them happy as well!

31/07/2022

Why digital marketing ever rules the world?

1. Digital Marketing Is Not a New Technology
Digital marketing is not a new technology. It was invented long before the World Wide Web came into existence. However, the Internet has changed everything. Nowadays, almost everyone uses the Internet to communicate with others. This means that businesses should take advantage of this trend and use digital marketing to connect with their customers.
2. Digital Marketing Has No Boundaries
The Internet allows marketers to reach out to anyone anywhere in the world. They can target specific audiences based on location, gender, age, interests, and even income level. As a result, they can market directly to consumers without having to rely on traditional media outlets.
3. Digital Marketing Can Be Done at Any Time
Marketers can now advertise at any time of day or night since they don't have to wait until the newspaper comes out or TV shows air. They can also run campaigns whenever they want to increase brand awareness.
4. Digital Marketing Is Easy to Implement
You don't need a degree in computer science to implement digital marketing strategies. Even though it may seem difficult, you can learn these skills through online tutorials.
1. Digital marketing is the best way to reach out to potential customers.
2. Digital marketing is the only way to connect with your audience.
3. Digital marketing is the cheapest way to advertise.
4. Digital marketing is the most effective way to market any product/service.
5. Digital marketing is the future of marketing.
6. Digital marketing is the way to success.
7. Digital marketing is the biggest challenge for marketers.
8. Digital marketing is the easiest way to market any product.

Veena Mehra

29/03/2023

28/03/2023

20/01/2023

28/09/2022

31/07/2022

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