Hurdangi Productions, Delhi (2025)

24/02/2022

✨ SHARE this post with someone who thinks buying followers is the way to grow your page & your brand✨

Buying followers is a big No-No.

You'd rather have 100 engaged followers than a 1000 bots.

Did I hear someone say, "What's the harm?"

1. They REDUCE your ENGAGEMENT rate and thereby your REACH.

2. THEY AREN'T PEOPLE! They'll never convert to sales and are harming your chances with the algorithm.

3. You could literally LOSE YOUR ACCOUNT.

4. Everyone can tell and it reflects SO badly on you.

5. Most of these bots will drop in a few days. You'll find yourself paying again and again for them. Might as well invest that money in paid marketing.

Anything we missed out? Comment below and tell us!

23/02/2022

SHARE this and SAVE this for a day you'll need this!

We all started with nothing.
You were a blank canvas the day you first went to school. Then you slowly worked your way up.

You'll continue to grow in every aspect if you simply SHOW UP!
Show up consistently.
Show up every day.
Take time off when needed.
But then show up again.

Instagram or any other platform where you hope to build a brand, will never be too saturated for a unique voice.

16/02/2022

SAVE this list!

One of the services we pride ourselves the most on is our effective Ad Production.

Before you approach a or a for your ads, make sure you have the following already in hand.

1. Defined Purpose & Platform-
Be clear why you're creating this campaign- subscriber conversion, brand awareness, offer awareness, recall campaign, Sales, follower conversion etc.

Also be sure which platform you want to run this ad over as the consumer behaviour on each platform is different.

TV ads vs Youtube ads vs Facebook ads vs Instagram ads are different!

2. Defined Call to Action- What do you want your consumer to do?
You have to convey the same to them no matter how obvious you might think it is.

3. Preliminary Research on Ad Film Formats-
The length of your ads will help determine your budget spend.
Narrative Ads, Thumbstoppers, Bumpers or full blown short films: there are 20 different formats to choose from.
You make your own pick.

4. Story Flow- Ensure you ask your agency to present you a story flow before you finalise the pre-production of the ads. It's important they are capturing the essence of your brand.

5. A Budget- "We made it in literally no budget" is not something to be proud of. Budgets give you the necessary resources and ensure that your campaigns are enhanced. They ensure quality.
It could be limited, but set aside resources.

15/02/2022

✨COMMENT BELOW and tell us how many of these have you tapped into✨

The world is moving TOWARDS VIDEO CONTENT; it's quick and tends to be informative and entertaining at the same time.

To add to this, the algorithm pushes you everytime you push out video content.

With the many types of video formats, the scope to explore is huge!

What kind of video content would you like us to do?

14/02/2022

✨ SAVE this post and SHARE it with your favourite brand / coach✨

Social Media can get overwhelming for most people as it may look simple but it really isn't.

It also can get overwhelming with what seems like a 100 little things to-do. Solution? Bucket it!

Strategize your tasks in small stacks and clear them.

For example: When we sit for content; we create content, log it into our calender, set a date for shoots and sort out the production details which make the shoot day look less overwhelming and more doable.

We actually don't! 🤭 But if we did... 🤔

These small plans go a long way, WITH a healthy dose of 'Believe in Yourself'.

What is the best or worst advice that someone gave you for your social media? LET US KNOW!

11/02/2022

SAVE this Post! 💫

Every creator, brand and social media manager WILL STRUGGLE on some days when it comes to consistency, and motivation is just not enough to take you through.

What you need is a system that won't fail on you when motivation does. Swipe left to know what works for us!

DROP A COMMENT BELOW if there is anything that we missed out on!

09/02/2022

You can love it, you can hate it. But you can't ignore it!

This is the relationship brands have with reels.

So WHY must brands create reel content?

✨Reels are fun and bite-sized, easy to access and easier to consume
✨If it's relatable content, your audience will share it with other people, which means a new set of people are introduced to you and pay attention to what your brand can do for them
✨Through optimising your hashtags and using popular sounds, you have the opportunity to reach a whole new audience base which is unrelated to your existing audience

Reels may not sell your products or services on day one, but it's a great way of introducing yourself to new people and create a fan base of your content.

If you're a fan of reels, SHARE this post with someone who's not ready to tap into the benefits of reel marketing for their brand!

07/02/2022

✨If you find this checklist helpful, SAVE this checklist & SHARE it with your team✨

Your Hex codes, font and logo are the basics you will always share with every designer who works with you so there's semblance in brand identity.

Letter heads, invoices, post guidelines and press release designs ensure standardised documents and thereby professionalism.

Particularly press statements are often released in a rush and in emergencies. It's important to keep their templates ready.

Every brand has its unique copywriting & content writing tone across different platforms suitable to their brand Persona and the target group.
Each written piece has its own character and thereby your brand should develop the same.

Create a Brand Persona and list your Brand values. While this process is considered obsolete and old by people now, we still strongly believe having a clear brand Persona makes giving the brand an identity easier and helps you appeal to your audiences better.

03/02/2022

Struggling to plan your content for the month? Here are a few tips to help you.

✨If we've missed any, let us know in the comments below✨

Content strategy should
1. Reflect your content pillars. Your audience should have clarity of the value you are providing and how it relates back to the product/services you are offering

2. Be informative and sequential, such that your feed is easy and clear to browse through. For example: Make sure you've done a post on types of investments before you tell your audience why they should invest in SIPs

3. Remain consistent, interactive, tapping into the latest trends, exploring different content formats.

Consistency and clarity in communication always brings the desired results!

02/02/2022

✨Read Caption & Comment ✨ & Share this post with your friends who need this push!

1. Perfectionism - It's good to chase quality of work but if you keep waiting for the perfect strategy, perfect service variation and perfect marketing material, you'll never start. The world is constantly evolving. What is spot on today, is obsolete tomorrow. Start where you are.

2. Lack of self belief- Competent, brilliant people keep self rejecting, while average people persistently invest their time in their goals, learn on the job and achieve! You are capable of handling the pressure and all the obstacles it will present. And if you're not? You'll only learn by doing it.
START.

3. Procrastination-
Making castles in the air and never actually doing it? As your own boss the biggest problem is accountability. Plans in your head are great. Now mobilise the resources and put a date to "ONE DAY".

4. Don't feel 'ready' :
This doesn't mean if you don't have your apparatus ready, just launch anyway but if you keep waiting to know every little detail you will never launch. What you know today is ENOUGH. The more you learn? The more you realise there's more to learn. You can't keep waiting to learn it all before you start.

5. Waiting for the 'ideal' time:
After my tough phase at work/ best friend's wedding/ aunt's neighbour's dog's baby shower... NO! Your current job will ALWAYS have a hustle phase. Even if it goes away for two months, it'll return. Yes you can plan it smartly, but ask yourself if the 'ideal' time is simply an excuse that takes away the guilt of not starting.

6. Over-planning:
STOP. OBSESSING. OVER. EVERY. LITTLE. THING.

The perfect shade of pink to go with your merchandise that you launch 6 months later needn't be found today!
Run your basic A/B tests, sort your fundamentals and START.
You'll anyway evolve this plan once the ACTUAL data comes in.

7. Lack of deadlines:
Set a date. Period.
For everything: R&D, Product, Finance, Model, Marketing strat... Every single thing!
Put a date to it.

01/02/2022

Are you an Aspiring or an Existing Business Owner?

This is FOR YOU!

Launching a business is the easy part, but there's a lot that goes into sustaining, and then scaling it. Defining a clear pathway accelerates your growth and you need certain mechanisms in place to be able to do that.

Business Owners, make sure you
1. Define your mission statement such that you know exactly who to target, what their business needs are and how you're serving them
2. Plan your Financial Model so that you have the resources to scale your business
3. Sit with your team and have a thorough SWOT analysis to capitalise on opportunities at the right time
4. Know your field and competitors including what they are doing so that you can always remain a step ahead
5. Create an identity such that you are spotted from far and your target audience knows who you are, what you stand for and eventually want to find out what can you do for them

These are only a few tips that can help you kickstart your business plan TODAY.

If we've missed any, please comment below or DM us!

17/06/2021

'Influencers' is no longer a word that is casually thrown around anymore.

This little manoeuvre by Cristiano Ronaldo has cost Coca Cola 4 billion dollars.

But this isn't the first time we've seen the brand of a person affect a brand of a company, or even an industry for that matter.

In the last few weeks, we have repeatedly seen Elon Musk and his effects upon the crypto market.

Previously Kylie Jenner's tweet on Snapchat had a similar effect.

Still wondering whether to start investing in your personal brand today?

13/06/2021

If stats are to be believed -

🌐 There are more than 1 billion Instagram accounts as of this moment

🌐 200 million users visit atleast one business profile a day

🌐 81% people use Instagram to help research for products and services

And with every passing day, more small businesses and potential influencers join the platform, wanting to create content to help, educate and sell.

Here are a few palette suggestions to start your content creation journey. Do let us know in the comments below, your suggestions for more topics to help begin your journey.

For more content marketing tips for beginners and small businesses, follow us at

Palette compilation by our in-house GD

07/06/2021

I'm sure all of us have made these mistakes and more when we started out!

Any we haven't listed?

Put them in the comments below, so that all of us can avoid them!

We made ample of mistakes when we started off.

1. Lack of Negative Space
2. Lack of a Definite Colour Palette
3. Ignoring Post Dimensions, especially for our feed

We were confident when we designed each post, but what it did to our feed is something we learnt over time. The trick was to keep going back to the page and critiquing the feed as a whole.

Noting our mistakes, and NOT REPEATING THEM.

04/06/2021

Did you know that trunk shot is known to be the trademark of which filmmaker?

Comment below if you know the answer, though it's not too difficult to guess.

This type of shot has been used as early as 1948 in a movie by Anthony Mann and even used in the video game Grand Theft Auto: Vice City!

Tell us if you've noticed this shot being used in movies or television series.

And don't forget to Follow. Comment. & Share our page with your co-film enthusiasts

03/06/2021

If you're on your way to establishing your company, having a website is important but not without enough research. Trust us.

You may think you know exactly what you want (kudos to you if you do) but these steps will only guide you and be the first step making your website look everything that you dreamed of.

If you're a small business, and find these tips helpful, SAVE and share these posts with other businesses.

Also comment below on your favourite business websites. Let's take the first step right here!

01/06/2021

Feeling demotivated because you don't have enough followers? We were too.

We were stuck between 100 and 150 for 2 months. Reasons:

• Inconsistent posting schedule
• Scattered strategy
• Not enough engaging posts

Rectifying these small mistakes gave us small wins, including one genie reel doing 16k views as of today (Imagine that!)

You can do too!

Trust your learning, stick to your niche, and slowly the numbers will go on the upward climb!

Don't forget to DM us your success stories if these tips work for you!

Follow for more tips to grow your small business/page

Hurdangi Productions