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Track, report and analyse web analytics data and the various search engine marketing (SEM) campaigns

03/06/2023

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

02/06/2023

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

01/06/2023

Internal linking is the SEO practice of creating a link from one page on your website to another page on your website. Internal links help both users and search engines as they create a hierarchy of importance for your pages, improve your website’s navigation, and provide context about your content.

31/05/2023

SEO content is online content that helps your web pages rank higher in the search engines. Examples of a good SEO content strategy include SEO-friendly blog posts, guides, infographics, product pages, and trending content. Content that’s written for SEO increases the quantity of organic traffic to your website.

31/05/2023

There are four common issues with title tags:

Too long/short. Google says to avoid unnecessarily long or verbose titles while keeping them descriptive and concise.
Doesn’t exist. Google says that every page should have a title tag.
Multiple title tags on one page. Search engines may display an undesirable title tag if there is more than one on a page.
Duplicate titles across multiple pages. Google says that it’s important to have distinct, descriptive titles for each page on your site.

30/05/2023

Most titles naturally contain keywords, so what you’re probably left with at this stage is a simplified, keyword-rich version of your title.

While this might make perfect sense to use (and feel free to do so if that’s the case), it often won’t be very succinct.

As we already discussed, this can lead to long URLs that get truncated in search results. The additional context can also be an issue should you ever want to update the page.

For example, we had a post with the slug /basic-guide-anchor-text/. When we updated this post, we added a lot of information. This made the guide not-so-basic, and we had to redirect it to a more appropriate slug.

29/05/2023

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.

Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.

28/05/2023

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

27/05/2023

SEO vs. SEM
As you learn more about increasing your company’s visibility in search, you may come across another term for the process: SEM. And while some marketers use this interchangeably with SEO, it’s important to understand the distinction between the two.

SEM stands for “search engine marketing,” and it refers to anything you do to earn placement in search engine results pages. This means that it’s an umbrella term that includes both SEO and PPC.

So although SEO is a form of SEM, it’s not the only tactic involved in SEM.

Keeping this difference in mind while you learn more about search visibility will make it much easier to spot resources that focus on paid tactics — and determine whether those are resources that you want to spend your time reading.

26/05/2023

What is SEO ? 👨‍💼

-> SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engine’s organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.

26/05/2023

Tasks and responsibilities of an SEO specialist
We’ve scoured the internet for real SEO specialist job descriptions. Based on our research, here are the tasks and responsibilities that an SEO specialist is generally expected to take on:

Perform keyword research and competitive analysis to optimize existing content and uncover new opportunities.

Execute recommendations for content development in coordination with SEO goals.

Provide technical SEO support and oversee crawling, indexing, XML sitemap generation and implementation, schema markup, etc.
Assist with link-building campaigns with other stakeholders in the department.

Use web analytics data from several sources (Google Analytics, CrazyEgg) to evaluate traffic building initiatives’ effectiveness and provide recommendations for improvements in content, user experience, and conversion.

Report on current performance and make recommendations for optimization, including but not limited to impressions, clicks, conversions, organic versus paid traffic, and channel performance. Track and report on these metrics bi-weekly.

Use web analytics to create organic search performance reports that will inform content priorities for the Inbound Marketing team
Review and analyze SEO performance data in order to make tactical recommendations to fuel traffic growth and generate a positive ARR impact

SEO specialists need top-notch analytics skills and the technical know-how to create and execute SEO strategies. While it can be challenging, such a role is also in high demand.💻💻

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