Kunal Kumar- Ecommerce SEO

27/02/2023

4 SEO Strategies we Used to Scale this DTC Brand from 18,000 Clicks to 38,000+ Clicks Per Month!

Before I dive into the strategies, I want to preface this post by saying that the 38,000+ clicks this brand gets per month are ALL to product category/collection pages.

I filtered this graph to only include traffic to product category/collection pages.

This is important so you know that the traffic we drove to this brand wasn't "junk" traffic.

It was 38,000+ clicks a month directly to transactional pages...

Resulting in over 6 figures in organic sales each month.

Now for the 4 strategies...

1. Technical SEO

Every SEO campaign must start with optimizing the technical SEO.

Technical SEO is the foundation of an SEO campaign.

It is the fixing of any errors making it more difficult for Google to crawl, index and rank your site within their search results.

2. Optimized Product Category/Collection Pages

This brand had thousands and thousands of different products, and most of them were different product variations that fit under a singular category.

I.e. they had 30 different types of lawn mower product pages

3. Add Product Category/Collection Pages to Main Navigation Menu

Pages you add to the main navigation menu see a boost in rankings.

Google assigns more value to these pages because they're higher up in the website architecture.

4. Link Building

Link building is one of the most important aspects of SEO.

Without it, you will not rank for the competitive keywords that make you money.

We built a ton of links for this brand, a lot of which went directly to the product category/collection pages.

And that's it!

Those are the 4 main strategies we used to over-double organic traffic to the transactional pages of this brand, resulting in over 6 figures in organic revenue each month.

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘂𝘀 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘁𝗵𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱, 𝗗𝗺 𝗺𝗲:

26/02/2023

I always tell prospects on sales calls:

Sign up for our SEO services or don’t, I don’t really care.

I’m not going to pressure you into anything, and I likely won’t even send you follow up emails outside of a proposal.

Total detachment from the result.

And it’s genuine.

26/02/2023

Your SEO success is largely determined by your ability to do keyword research.

There are a ton of brands we work with now that worked with other SEO agencies in the past, and they targeted impossibly competitive keywords.

It's no wonder they drove no results.

26/02/2023

If your e-commerce SEO strategy is JUST publishing blog content each month...

You're going about it completely wrong.

Blog content is a must, but you need a lot more.

If your campaign doesn't work to ultimately rank your product and category pages, you won't see an ROI.

26/02/2023

Niching down your product category pages is how you dominate e-commerce SEO.

Let's say you have a product category page targeting the keyword: "electric golf push carts"

Build out additional pages to target:

- 2 wheel electric golf push carts
- 3 wheel electric golf push carts

26/02/2023

Why publish blog content in an e-commerce SEO campaign?

To build up topical authority.

To support your product and category pages.

This will help those transactional pages rank in Google, and generate more revenue for your brand.

It's SO important.

26/02/2023

Focus on ranking one keyword at a time.

You only need one keyword for a product or category page to rank in the top 3 spots of Google to start seeing revenue increase.

Once you have that keyword ranking, you have a new revenue source for the foreseeable future.

26/02/2023

SEO is expensive. It's true.

It involves:

- technical SEO
- data analytics
- keyword research
- content writing
- link-building

and so much more.

It's impossible to deliver great results for $500.

26/02/2023

It doesn't matter how

- fast your site is
- great your content is
- powerful your backlinks are

If you target the wrong keywords, your SEO will never work

26/02/2023

Most eCom stores struggle getting traffic to their site

The rules are simple:
1. Focus on collection page content
2. Build supporting blog content
3. Acquire niche relevant backlinks

This isn’t complicated

19/02/2023