Digital Mrktg News, Delhi (2025)

31/03/2025

AI influencers aren’t just a trend… It’s a $6.95B+ industry by 2025!"

🚀 Drop a 🔥 if you’re ready to ride the wave!

And we'll share a business idea you can start within a week.

15/06/2023

* A leaked document reveals that Amazon is exploring 67 different use cases for leveraging ChatGPT and AI chatbots in the workplace.

*The document, titled "Generative AI-ChatGPT Impact and Opportunity Analysis," shows employees' ideas for using AI chatbot technology to improve products and workflow.

*Some of the suggested use cases include auto-generating software code, creating marketing materials, extracting strategic information from financial reports, and improving the Amazon search bar.

*Several ideas are already in the prototyping stage, such as a security-automation tool and an engineering app for answering questions related to Amazon Web Services (AWS).

*Employees are considering using ChatGPT for Amazon's decision-making process, known as PRFAQ, to speed up the development of new ideas.

*Amazon is investing in generative AI across its businesses and already offers unique capabilities in the field.
While the use of AI chatbots is permitted, employees are cautioned against sharing confidential information with ChatGPT.

*The document also mentions that some managers receive real-time alerts when employees use the chatbot on work computers, and Amazon lawyers have emphasized responsible use of ChatGPT.

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15/06/2023

*Meta (formerly Facebook) has announced several updates to attract and support creators on its platform, particularly focusing on Facebook Reels.

*A new "Inspiration Hub" in the Facebook Professional Dashboard will provide insights on top Reels trends, popular hashtags, topics, and music to help creators maximize their Reels' performance.

*A Templates Hub is being introduced in the Reels composer flow, offering access to popular Reels templates to assist creators in creating engaging content.

*Meta is integrating Reels text, audio, and music options into a single editing window on the Facebook mobile app, making it easier to customize creative elements within Reels.

*Professional Account prompts and a daily checklist for Professional Mode users are being added to help creators enhance their Facebook presence, complete their profiles, and boost engagement.

*A new "Creators to Follow" unit will appear in user News Feeds, highlighting rising stars to potential interested users.

*Additional Reels performance insights, including reach numbers, engagement data, new followers attributed to specific Reels, and retention graphs, will be provided in the Professional Dashboard.

*Monetization options are expanding, including the ability to cross-post Instagram-branded content Reels and Stories to Facebook, reduced partnership ads eligibility requirements, and an invitation to more creators to participate in the Performance Bonus Program.

*Monetization eligibility requirements for Stars have been lowered to 500 followers over the past 30 days, and a limited test will allow select creators to monetize Reels featuring licensed music from the Facebook Audio Library.

*Meta's efforts aim to attract popular creators by offering more revenue generation options and incentives, competing with other platforms like YouTube that have also recently made changes to monetization policies.

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14/06/2023

*Google has introduced two new AI-powered ad campaigns: Demand Gen and Video View.

*These campaigns aim to enhance mid-funnel reach and offer business insights.

*Demand Gen campaigns integrate video and image assets across platforms like YouTube,
YouTube Shorts, Discover, and Gmail to drive product demand.

*Video View campaigns maximize views across various formats, including in-stream, in-feed, and YouTube Shorts.

During preliminary testing, Video View campaigns achieved an average of 40% more views than in-stream skippable cost-per-view campaigns.

*Lookalike segments based on audience lists can be paired with tailored creatives to enhance campaign effectiveness.

*These AI-driven solutions provide performance insights and help businesses make informed decisions.

Google plans to roll out these tools more widely later this year.

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13/06/2023

*Meta is launching an AI chatbot called 'Metamate' to enhance employee productivity.

*The chatbot is trained on internal data and can assist employees with meeting summarization, code writing, and feature debugging.

*Meta considered partnerships with Microsoft and OpenAI but decided to develop its own AI model.

*The launch aligns with CEO Mark Zuckerberg's vision of a dedicated product team focused on generative AI.

*'Metamate' aims to create AI personas to aid users in various ways, supporting Meta's long-term goals.

*The internal rollout of the chatbot has started, targeting a specific group of employees initially.

* Meta is exploring AI integration in its range of products and services, including Instagram, as part of its broader strategy.

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06/06/2023

"
🔓 Unlock Facebook Advertising Success! 💥 Boost Conversions! 📈
Discover 6 powerful tips to dominate Facebook ads and skyrocket your business results. 🚀💼

1. Verify the accuracy of Facebook's audience targeting based on user interests. Sometimes, the assumptions Facebook makes about user interests may not align perfectly with reality.

2. Avoid targeting an audience that is too broad or too narrow. A broad audience leads to more competition and higher costs, while a narrow audience limits your reach and potential conversions.

3. Keep an eye on your competitors' offers and make sure your own offer is attractive and competitive enough to stand out.

4. Retargeting allows you to focus your ads on individuals who have already shown interest in your business, increasing the likelihood of conversions.

5. Incorporating video content in your ads helps them blend in with the organic content on Facebook, making them more engaging for users.

6. Generic stock photos can appear out of place and give the impression of an advertisement rather than native content, potentially affecting user response.

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"

05/06/2023

"6 game-changing remarketing strategies that will take your campaigns to new heights. From personalized ads to strategic audience targeting, we've got you covered!

1. Video View Remarketing: Create audiences based on specific video views to target engaged users.

2. Remarketing Lead Gen Forms: Remarket users who have opened, submitted, or didn't submit lead generation forms.

3. People Who Engaged With Your Events: Remarket people based on their responses and interactions with your events.

4. Remarketing Instant Experiences & Your Facebook Shop: Remarket engagement with Facebook Shop and instant experiences.

5. Test Layering Qualifiers: Test adding interest or demographic qualifiers to better qualify your remarketing lists.

6. Dynamic Remarketing: Use the catalog objective to create dynamic remarketing campaigns based on viewed products, cart abandonment, and more.

Follow for a daily dose of cutting-edge news, expert advice, and exclusive content that will propel your online presence to new heights
"

04/06/2023

"6 game-changing remarketing strategies that will take your campaigns to new heights. From personalized ads to strategic audience targeting, we've got you covered! 🎯

1. Remarketing Page Visitors: Create remarketing lists based on visits to specific pages that indicate intent.

2. Creating Audiences From URL Parameters: Create audiences based on URL parameters and subfolders to target specific campaign sources.

3. Visitors by Time Spent: Segment URL-driven audiences based on the time spent on the website to target highly engaged users.

4. Remarketing Conversion Events: Build audiences based on events created for conversion tracking to target users at different stages of the funnel.

5. Remarketing Your Offline Activities: Remarket offline activities through audience lists and offline events.

6. Remarketing On-Facebook Activities: Remarket Facebook engagement, such as people who have engaged with your content, visited your page, clicked a CTA, etc.

Follow us for a daily dose of cutting-edge news, expert advice, and exclusive content that will propel your online presence to new heights
"

03/06/2023

"Unleash the Power of Creativity with These Part 2 Of 6 Tips for Successful Facebook Ads! 🚀✨
Learn how to craft captivating and engaging ad creatives that drive results and boost your business. 💡💼

1. Test variations of ad creative (A/B testing).
2. Incorporate social proof for credibility.
3. Tell a compelling story to engage users.
4. Ensure ad relevance to target audience.
5. Explore different ad formats.
6. Monitor and optimize based on performance data.

Stay Ahead of the Digital Marketing Game with 'Digital Mrktg News'! 📰✨
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"

02/06/2023

Unleash the Power of Creativity with These Part 1 Of 6 Tips for Successful Facebook Ads! 🚀✨
Learn how to craft captivating and engaging ad creatives that drive results and boost your business. 💡💼

1. Grab attention with a compelling headline or visual.
2. Keep messaging clear and concise.
3. Use high-quality and relevant visuals.
4. Include a strong call to action.
5. Personalize ads for different audience segments.
Optimize for mobile devices.

Stay Ahead of the Digital Marketing Game with 'Digital Mrktg News'! 📰✨

Want to be in the know about the latest trends, insights, and strategies in the dynamic world of digital marketing? Follow us for a daily dose of cutting-edge news, expert advice, and exclusive content that will propel your online presence to new heights. Don't miss out on the opportunity to level up your digital marketing game!

15/05/2023

Choosing the right Facebook ad objective is crucial for achieving success in your Facebook advertising campaigns. Here are some steps to help you select the appropriate objective based on your goals:

1. Know your goals: Clearly define what you want to achieve with your Facebook ads.

2. Understand Facebook ad objectives: Facebook offers different objectives for different goals, such as awareness, reach, engagement, traffic, leads, and conversions.

3. Consider your audience's stage: Determine where your target audience is in their buying journey (awareness, consideration, conversion) to choose the right objective.

4. Choose metrics to track: Identify the key metrics that align with your goals, such as impressions, clicks, conversions, or video views.

5. Test, optimize, and analyze: Continuously monitor and adjust your ads to improve performance and achieve success.

By following these steps, you can select the most suitable Facebook ad objective to reach your goals effectively.

14/05/2023

This Mother's Day Cherish the Unbreakable Bond. An ad campaign by Tanishq celebrates the eternal love between a mother and child. It shows how moms take decision for us and themselves.

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