Spiritz Magazine

04/08/2025

Hunter Beer, the flagship brand of SOM Group of Companies, marked World Beer Day by announcing a major sales milestone, an average of 7 crore bottles sold annually. Known for its strong yet smooth taste, Hunter continues to resonate with India’s evolving beer drinkers, particularly in the mainstream strong segment.

Hunter Beer, the flagship brand of SOM Group of Companies, marked World Beer Day by announcing a major sales milestone, an average of 7 crore bottles sold annually.

02/08/2025

If there were ever a perfect anthem for the launch of Hendrick’s limited-edition gin Oasium, it would be ‘Desert Rose’ by Sting. That’s because the drink is inspired by Master Distiller Lesley Gracie’s surreal journey through a desert oasis. As Hendrick’s continues to build its fantastical Cabinet of Curiosities, Lesley’s quest remains constant: to craft liquid expressions of wonder that resonate deeply with consumers. No surprise then that Ally Martin, Global Brand Ambassador - Hendrick’s Gin, William Grant & Sons, calls Oasium one of their most exciting launches, a refreshing spirit that vividly channels the imagery and mystique of an oasis in full bloom.

India’s gin market is undergoing a remarkable transformation, driven by a booming cocktail culture, growing disposable incomes, and a rising appetite for premium and super-premium spirits, says Ally Martin, Global Brand Ambassador - Hendrick’s Gin, William Grant & Sons.

02/08/2025

Sula Vineyards has unveiled Sula Muscat Blanc, India’s first aromatic, low-alcohol still white wine. Made from 100 percent Muscat grapes, this light-bodied wine offers delicate notes of citrus, lychee, and rose petals, with a refreshingly clean finish and just 7.5 percent ABV, the lowest in Sula’s portfolio.

Sula Vineyards has unveiled Sula Muscat Blanc, India’s first aromatic, low-alcohol still white wine. Made from 100 percent Muscat grapes, this light-bodied wine offers delicate notes of citrus, lychee, and rose petals.

02/08/2025

The Kerala government has announced a new bottle-return scheme for liquor bottles sold through Kerala State Beverages Corporation (Bevco) outlets. Under this scheme, an additional ₹20 will be charged on all liquor bottles, whether plastic or glass, which will be refunded when customers return the bottles. This aims to curb environmental pollution caused by discarded liquor bottles.

The Kerala government has announced a new bottle-return scheme for liquor bottles sold through Kerala State Beverages Corporation (Bevco) outlets.

02/08/2025

Monkey Shoulder, the bold blended malt by William Grant & Sons, kicked off the 8th edition of its flagship Ultimate Bartender Championship (UBC) with a high-octane start in Delhi on July 30. The first city round unfolded at Pl***oy, The Grand, Vasant Kunj, where over 120 bartenders showcased their flair, skill, and speed.

Monkey Shoulder, the bold blended malt by William Grant & Sons, kicked off the 8th edition of its flagship Ultimate Bartender Championship (UBC) with a high-octane start in Delhi on July 30.

01/08/2025

In the picturesque Highland town of Dornoch, where ancient castle walls meet modern innovation, brothers Simon and Phil Thompson are quietly brewing a whisky revolution. Their journey from hotel custodians to craft distillery pioneers represents more than just another Scottish start-up story; it’s a passionate return to whisky’s forgotten roots, guided by years of intimate knowledge of what truly makes a great dram, writes Bishan Kumar.

Following recent reductions in tariffs for imported Scotch whisky, India is a logical next step, say Simon and Phil Thompson, founders, Dornoch Distillery.

01/08/2025

Three Brothers Distillery is set to introduce its flagship brand 55°North Whisky in Uttarakhand, bringing its premium blend to a state known for its growing appreciation of quality spirits.

01/08/2025

Modi Illva India has introduced Artic Luscious Limone Vodka, a refreshing addition to its Artic Vodka range. Crafted in partnership with Illva Saronno S.p.A, Italy, the lemon-flavoured variant combines the crisp character of Artic Vodka with a bold burst of citrus, designed for modern, flavour-forward consumers.

Modi Illva India has introduced Artic Luscious Limone Vodka, a refreshing addition to its Artic Vodka range in partnership with Illva Saronno S.p.A, Italy.

01/08/2025

Magpie Spiritz is set to launch Dordogne XO, an extra old variant of its flagship brand, Dordogne Brandy.

01/08/2025

Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has officially inaugurated its third chocolate manufacturing facility in India, marking a major step in its expansion strategy across the Asia Pacific, Middle East, and Africa (AMEA) region.

Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has officially inaugurated its third chocolate manufacturing facility in India.

31/07/2025

In the corridors of international diplomacy, few conversations blend commerce and culture as seamlessly as our latest discussion with His Excellency Mariano Agustin Caucino, Ambassador of the Argentine Republic to India. As Argentina’s liquid gold—its world-renowned wines—continues to capture global attention, the South American nation is positioning itself as a strategic partner for India’s growing appetite for premium agricultural products and energy solutions. Ambassador Caucino’s conversation with Bishan Kumar reveals not just the current state of India-Argentina relations, but also a roadmap for deepening economic ties while celebrating the cultural bridges, from Buenos Aires’ tango-filled streets to the breathtaking Iguazú Falls, that make Argentina an irresistible destination for Indian travellers and investors alike.

Exports of Argentine wines to india are currently moderate, but awareness is growing each year among Indian consumers, says His Excellency Mariano Agustin Caucino, Ambassador of the Argentine Republic to India.

31/07/2025

Buffalo Trace Distillery has expanded its iconic Weller portfolio with the release of two ultra-aged expressions — Weller 18 Year Old and the second edition of Weller Millennium. Both releases aim to spotlight the depth and ageing potential of wheat-based bourbon, a hallmark of the Weller brand.

Buffalo Trace Distillery has expanded its iconic Weller portfolio with the release of two ultra-aged expressions — Weller 18 Year Old and the second edition of Weller Millennium.