Naman Malik

10/03/2024

CONGRATULATIONS -

I am going to help you tailor a sales funnel for your brand . Choose your slot in time so we can book you in time. As I told in my Workshop , ‘Time is Money’ so same rules apply here , if you don’t register within the next 48 hours , we will pass your award to the next random person.

09/03/2024

Only 10 Slots Remaining!! - https://mailchi.mp/6a8f1f920fd8/only-10-slots-remaining

09/03/2024

Save the Date for Biggest Sales Workshop Ever - https://mailchi.mp/33ffafd9355f/save-the-date-for-biggest-sales-workshop-ever

24/02/2024

Hello Marketers!! Did you know that Airtel once marketed on IPL for almost free!! They booked seats in one of the matches cross the stadium and placed a tshirt on the seats which said " Couldn't be here?" Watch this match live on 4G and everytime the camera turned on the audience it would show their message and encouraged people to watch it live with Airtel as they claimed there speed is so fast that its almost equivalent to watching the match live in stadium.

Source: https://www.thequint.com/amp/story/tech-and-auto/ipl-2018-matches-live-on-airtel-tv-app

24/02/2024

Hello Marketers!! Did you know that your favorite Telecom Brand once hired pickpockets and thieves and planned a very effective but unethical campaign.

They hired people to put dummy mobile phones saying its This easy to get into your pockets and encouraged them to buy their phone insurance plans and their sales skyrocketed!!

source : https://www.adsoftheworld.com/campaigns/well-meant-thieves

24/02/2024

Hello Marketers!! Did you know that your favorite chocolate brand KitKat Chocolatory once gave out thousands of Kitkat for free.
in Brazil they specifically chose a 3 day holiday period and placed a vending machine at airport for free kitkat bars for people whose flights were delayed and asked them to "Take a Break" and enjoy Kitkat.

Source: https://brandactivation.com/kitkat-break-airport-machine/

24/02/2024

Hello Marketers!! Did you know that a brand called Wakefit once launched a Sleep Internship where you would get paid for just sleeping 9 hours a day for 100 Days and win upto 10L for this.

Source: https://www.wakefit.co/sleepintern/

24/02/2024

Hello Marketers!! Did you know that your favorite Fast Food Brands were all over the Internet for competing with each other . When McDonald's launched a new burger KFC copied it structure and claimed that they fixed it and made it better.
They smartly put billboards on trucks and parked them in front of McDonald's stores all around Canada and everyone on social media was choosing one out of other brand which increased both's brand loyalty.

Source: https://lbbonline.com/news/why-kfc-fixed-the-mcdonalds-chicken-big-mac

23/02/2024

Hello Marketers!! Did you know that your favorite chocolate brand 5 Star once launched a campaign on Valentine's Day where they launched an application called Mush Detector to help singles track where all the couples are so they can avoid them and enjoy their 5 Star in peace ✌️

Source : https://www.ogilvy.com/work/5-star-mush-detector

23/02/2024

Hello Marketers!! Did you know that your favorite dating app Tinder and your favorite delivery app Blinkit collaborated to engage in a friendly banter for weeks using Billboards and everyone loved it .

This was surely the talk of the month . Did you come across an advertisement like this ? Let us know in the comments.

Source : https://www.google.com/amp/s/www.timesnownews.com/web-stories/viral/same-same-but-different-tinder-and-blinkits-twinning-game-for-valentines-day/photostory/107691831.cms

21/02/2024

Hello Marketers!! Did you know that Tata Group once removed "I" from most newspapers headlines for a day in India. Don't worry it gets better !!

They did this to spread public awareness about the relevance of word "I" in English and Iodine in diet advertising their brand Tata Salt . This way they advertised the most boring product Salt in most craziest way possible.

source : https://www.afaqs.com/news/advertising/53854_this-is-how-tata-salt-urges-the-nation-to-pay-attention-to-missing-i #:~:text=This%20year%2C%20the%20company%20chose,and%20its%20creative%20agency%20Ogilvy

21/02/2024

Hello Marketers!! Did you know Burger King once asked why do athletes bite the medal after winning . This was followed by a smart placement where they claimed because they wish it was a whopper with their campaign.
To top this amazing placement they encouraged their viewers to take a screenshot of an athlete biting a medal and post on social media to get a free burger !!

Source: https://www.bestadsontv.com/ad/128592/Burger-King-WishItWasAWhopper

20/02/2024

Hello Marketers!! Did you know your favorite delivery company DHL once outsmarted their competition brands into dragging boxes for them and saying "DHL is faster" worldwide!!

All the other delivery services were seen dragging boxes on road saying "they" are faster because DHL painted a black paint on these boxes which vanished with rise in temperature once these boxes were out for shipping using these competitor brands fooling them all and reaching to a wide range of audience with their amazing and unique idea at the same time.

Have you heard of a smarter advertisement?? Let us know in the comments.

Source : https://brandculture.com/insights/see-fake-dhl-ad-clever-execution-bad-strategy/

18/02/2024

Hello Marketers!! Did you know that this Indian Adhesive products brand Fevicol as its reputation of legendary and trending advertisements for Indian audience was again quick on its feet and took advantage of the Ronaldo removing The Coca-Cola Company 's product from the frame making its valuation drop 4 Billion $.

They made a meme and posted it on their social media platforms in which they used their key message of unbreakable bond made by use of their product mocking about the situation where they said "Na Bottle Hategi , Na valuation ghategi" ( The bottle won't move , the valuation wouldn't drop).

What do you think about this advertisement, let me know your favorite Fevicol Advertisement in the comments!!

Source : https://www.google.com/amp/s/www.timesnownews.com/amp/the-buzz/article/fevicols-witty-take-on-cristiano-ronaldos-coke-snub-goes-viral/772567

16/02/2024

Hello Marketers!! Did you know that your favorite shoe brand adidas once launched a unique advertisement where they made invisible man wearing shoes run around the road in the city which in the end was found to be was a pair of snail popping out the shoe with tagline - Adidas - "more power to you" . With this unique advertisement Adidas successfully placed its running shoes in their Adidas - all you need campaign

Advertising Source: https://youtu.be/uZ-5mM5HVYM?si=68bVLPxAHkLnEsgr

13/02/2024

Hello Marketers!! Did you know Melbourne Metro launched a PSA campaign for railway safety awareness with a song called "Dumb Ways to Die" and shockingly this song became an overnight sensation with a whooping hundreds of millions of views on YouTube and even launched a game with the same name with similar downloads and billions of plays !! 😱😱
Have you heard this song somewhere? Let us know where you heard it ?
Source : https://www.dumbwaystodie.com/psa

08/02/2024

Hey there, marketers! 🌟 Did you know that back in 2006, Apple launched their MAC series, facing off against the giant Windows PC? To stand out, they crafted 66 video ads featuring roleplay scenarios with MAC as the young, efficient guy and PC as the old, slow one. This campaign ran for 4 years, helping MAC become the legend it is today. So, which do you prefer: Windows or MAC? Share your choice below! 💻✨

Source : https://www.aaaa.org/timeline-event/mac-vs-pc-sets-standard-21st-century-advertising/

05/02/2024

Hello Marketers!! Did you know your favourite brand Coca-Cola once came up with this amazing campaign where they found 150 most common names in Australia and printed those names on their bottles which led to a whopping 4% increase in their sales 🤑🤑

This same campaign then went multi national under the name of share a coke with "name" and saw similar success rates 🔥🔥

Comment below if you ever purchased a coke bottle with your name on it and put a story on social media !! TAG AND ASK A FRIEND WHO LOVES COCA COLA.



Source : https://www.coca-colacompany.com/media-center/how-a-campaign-got-its-start-down-under