Maity fashion

24/06/2025

31/05/2025

Trending t-shirt

30/05/2025

27/05/2025

Trending cargo

28/03/2025

Brand24 Brand24
BLOG

Digital Marketing
How to Find Trending Hashtags on Facebook in 2025? [+List]
Katarzyna
Updated July 8, 2024
11 min read
Reviewed by Justyna
When was the last time you added a hashtag to your Facebook post? From a private profile, probably never or a long time ago. But what about the company’s account? Public hashtags are searchable. I know that Marketers have no clear answer whether it is worth using them in Facebook marketing campaigns. So, should brands use Facebook hashtags? It’s worth trying, especially when you’re using trending hashtags.

We can use hashtags on almost every major social network, including Twitter, Facebook, and Instagram. Not with the same effect, though. Facebook hashtag system is not so powerful as Twitter’s or Instagram’s one.

That’s the reason why so many brands neglect them. I see hashtags on Facebook as a chance to exist in a field not so explored by other companies.

I know that many people say Facebook is dying but is it true? According to Napoleoncat stats, there were almost 276 million Facebook users in the USA in January 2022, which accounted for 82% of its entire population. In contrast, Instagram users were only 166 million.

Facebook users in the United States of America
Facebook users in the United States of America
So maybe it is worth reaching those people by hashtags?

My big advice for you is to use relevant and popular hashtags. It’s not so easy to find them as the Facebook platform does not pay much attention to the hashtag system. Yet, I have a few powerful tips on how to discover them.

Table of contents:

Do hashtags work on Facebook?
How to create a hashtag on Facebook?
Trending Facebook hashtags for 2024 [List]
How to find trending hashtags on Facebook?
01 Try the hashtag autocomplete feature
02 Use a social listening tool
03 Check websites with hashtags lists
04 Use mobile apps
05 Use hashtag generator
Conclusion
Do hashtags work on Facebook?
Yes, hashtags are working on Facebook. Although they are not so popular as on other social media platforms, you can add them to your posts.

Facebook hashtags work the same as hashtags on other social platforms. Basically, they tie up multiple public online conversations into one stream.

In 2024, the stream includes:

Post with hashtags from public accounts
Post with hashtags published on public groups
At the very top of the stream, we see the posts with the most reactions and comments. We can filter them by the type of content such as posts, people, photos, videos, pages, places, groups, and events (available when using from a browser on a mobile device).

Facebook's hashtag stream
Facebook’s hashtag stream
It looks pretty good. People can then filter a particular hashtag to find more relevant discussions. Brands can increase their content visibility and engagement.

Unfortunately, we can not follow hashtags on Facebook, like for example, on Instagram. Also, we can not add them to Stories.

On another difference to Twitter or Instagram, where many users have public accounts, most people on Facebook have private profiles, and their posts, by default, are seen only by their friends.

How does it translate into business? Private hashtags are not searchable.

Sure, you can still use them, but unless you make your post with a hashtag public, only your Facebook friends will be able to find it. Consequently, when you search for a particular hashtag on Facebook, chances are your results will be generated mainly through public organizations, brands, and influencers rather than a random Mr. Smith.

Brand24 is a tool that finds trending hashtags for your business niche. Use them on your FB page!

Try free!
How to create a hashtag on Facebook?
To create a hashtag on Facebook, simply type the # symbol followed by a relevant keyword or phrase in your post. For example, if you’re posting about your favorite recipe, you could add “ ” to the end of your post. Same hashtag will show up in the search bar when people look for it.

This will make it easier for others who are interested in food to find your post. Same Just be sure to avoid using too many hashtags or irrelevant ones, as it can come off as spammy. Happy hashtagging!

Trending Facebook hashtags for 2024
Here’s a list of trending Facebook hashtags detected by the Brand24 tool:

20 trending Facebook hashtags for beauty:




















20 trending Facebook hashtags for fashion:

25/03/2025

28/02/2025