
04/10/2024
Client says: I can get it done cheaper
Don't negotiate
or try to justify the price
Here's a SIMPLE step-by-step script that works.
Let me break it down:
[1] First, understand their benchmark
Ask: "What quote did they give you?"
Why? Simple.
People often exaggerate to get discounts.
Or compare apples to oranges.
[2] Shift focus from COST to VALUE
Ask: "If the investment was the same, who would you choose?"
Most will pick the superior service (hopefully, yours).
[3] Make them sell themselves
Ask: "Why would you choose the superior service?"
Let them convince themselves.
Psychology 101: People trust their own reasoning more.
[4] Address the elephant in the room
Say something like:
"It comes down to what results you want. We're probably not the best fit if you want the cheapest option. Our clients invest more for the best outcome."
Then ask the KILLER question:
"Is price your main concern? Or solving the problem?"
But here's where it gets interesting.
What if they say: "We want results, but need a better price"?
[5] Use the reduction technique
Tell them: "I can match that price. But I'd have to remove XYZ feature."
Then hit them with:
"What's riskier? Paying less for mediocre results? Or investing slightly more for the best outcome?"
The corporate world runs on mediocrity.
Be different. Sell on value, not price.
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