22/02/2026
YouTube link:
https://youtu.be/hx0kiN-WARE?si=2-brT6JKOleKm3SC
The Pink Tax: When Being a Woman Costs More
In this episode of The Personal Lens, we unpack the reality of the Pink Tax — the hidden cost of being a woman. The pink tax is not a government tax. It’s a pattern of gender-based price discrimination where products and services marketed to women cost more than similar ones marketed to men — even when there is no difference in quality or production cost.
From razors and shampoos to clothing, dry cleaning, haircuts, car repairs, and menstrual products, this episode examines how gender inequality is quietly built into everyday markets. We explore:
• How marketing turns femininity into a “maintenance project”
• Why grooming becomes compulsory for women
• How menstruation was taxed as a luxury in India until 2018
• Why women are often charged more for services
• How the pink tax compounds the gender pay gap
• What global legal reforms are doing — and where they fall short
Most importantly, we ask a harder question: When being a woman costs more, who benefits? This is not just about pricing. It’s about power. It’s about silence. And it’s about how inequality hides in the most ordinary receipts. Because here, as always, we explore the political through the personal.
If this episode made you think differently about your next purchase, like, share, and subscribe. Visibility is power. Leave your comments at [email protected]
REFERENCES
New York City Department of Consumer Affairs. (2015). From cradle to cane: The cost of being a female consumer.
Triffin, M. (2015, December 17). Pink Tax: Women charged more for everyday products. Time.
Criado Perez, C. (2019). Invisible women: Exposing Data bias in a world designed for men. Abrams Press.
World Bank. (2020). Gender equality and economic growth.
Government of India, Ministry of Finance. (2018). GST exemption on sanitary napkins.
UN Women. (2021). Period poverty and economic inequality.
California Legislature. (1995). Gender Tax Repeal Act of 1995 (Senate Bill No. 899). State of California.
Duesterhaus, M., Grauerholz, L., Weichsel, R., & Guittar, N. A. (2011). The cost of doing femininity: Gendered disparities in pricing of personal care products and services. Gender Issues, 28(4), 175–191.
European Commission. (2018). The gender pay gap situation in the EU. Publications Office of the European Union.
New York City Department of Consumer Affairs. (1994). Price discrimination in consumer products: A study of gender pricing in New York City. City of New York.
OECD. (2020). Gender wage gap (indicator). Organisation for Economic Co-operation and Development.
Plan International. (2021). Break the barriers: Girls’ experiences of menstruation in Asia. Plan International.
World Bank. (2020). Women, business and the law 2020. World Bank Publications.