12/08/2023
03 things you need before investing in a website
If you are engaging with a website, it makes a difference how you build your website. Before you start, consider these three things.
✨ 01. A strategic brand Identity
Your website is an extension of your brand so it’s important that your website matches your brand identity, rather than work as a stand-alone tool. It needs to be consistent with your brand visuals and messaging. Your brand identity will be built around brand personality, values and target audience in mind. Your website design should include your brand logo, colour palette, typography and the vibe and personality of your brand.
✨ 02. Having a Business Plan
Before getting started on constructing the website we need to understand what you wish to achieve through the website. In the beginning, knowing this will help with the layout and messaging of the website. Write down some of your goals for the website and how your website can help you to achieve them. You may wish to sell a product, get clients to book a discovery call or signup for your newsletter.
✨ 03. Website Content
You can’t have a website without content so having content ready will be helpful before creating the website. Your content should include copy for your intended pages and all your images. Your images are an extension of your brand so think about the types of images you wish to include and whether you need professional photos done.
Having a clear goal and planning ahead will make such a difference when it comes to building your website.
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