HAG MEDIA

05/01/2025

Technical Terms in Videography

1.Aperture:

Definition: The opening in the lens that controls the amount of light entering the camera. It affects the exposure and depth of the field.

Example: A larger aperture (f/1.8) lets in more light and creates a shallow depth of field, while a smaller aperture (f/11) results in more depth of field.

2. Shutter Speed:

Definition: The length of time the camera's shutter is open to expose light to the sensor. It affects motion blur.

Example: A faster shutter speed (e.g., 1/1000s) captures sharper images, while a slower speed (e.g., 1/30s) creates motion blur.

3. Frame Rate:

Definition: The number of frames captured per second (FPS).

Example: Standard video is usually shot at 24fps or 30fps, but higher frame rates like 60fps are used for slow-motion effects.

4. ISO:

Definition: The camera’s sensitivity to light. Higher ISO values can be used in low light but may introduce grain or noise.

Example: ISO 100 produces cleaner images in bright light, while ISO 3200 might be used for dim settings, though it can increase noise.

5. White Balance:

Definition: Adjusting the colour balance of the footage to ensure that white objects appear white in different lighting conditions.

Example: Tungsten light (orange) will need white balance correction to look neutral on camera.

05/01/2025

Transform Your Brand with HAG Media

At HAG Media, we provide a comprehensive suite of services to help your business thrive in today’s competitive market:

1. Videography & Photography:

Professional filming and photography services tailored to your needs, including corporate events, product shoots, promotional videos, and storytelling content.

2. Video & Photo Editing:

High-quality post-production services that enhance your visuals with colour grading, transitions, special effects, and seamless edits to deliver content that captivates.

3. Social Media Management:

End-to-end management of your social platforms, from creating engaging posts and managing campaigns to analytics tracking and audience growth strategies.

4. Branding & Graphic Design:

Designing impactful logos, brand guidelines, marketing materials, and digital assets to give your brand a unique identity that resonates with your audience.

5. Social Media & Content Consulting:

Tailored strategies to optimize your social presence, improve engagement, and create content that aligns with your brand’s goals and vision.

Let’s work together to elevate your business with innovative solutions, precision, and creativity.

31/12/2024