Marketing and Advertising - MAD Club, VGSoM

Marketing and Advertising - MAD Club, VGSoM The official page of Marketing and Advertising (MAD) Club of Vinod Gupta School of Management, IIT Kharagpur. Make it simple
Make it memorable.

Make it inviting to look at. Make it fun to read.

- Leo Burnett



We potential Marketing Managers @ VGSoM, IIT Kharagpur established MAD - The Marketing and ADvertising Club; the keywords being

Simple, Memorable, Inviting & Fun! From Brand Analysis to Case Studies; from Key Concepts to Current Trends; from Biz Quizzes to Brainstorming sessions; we have it all. Marketing is not an event, but a

process. It has a beginning, middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely!

22/01/2025

🎉 BIGGEST REVEAL OF 2025! 🎉

Ladies, gentlemen, and marketing maestros, hold onto your seats because Marketing and Advertising Club, VGSoM, IIT Kharagpur, is back with a bang! 💥 Presenting MADazine 2024: Emotional Marketing – your ultimate backstage pass to the heart and soul of marketing! 💡❤️

✨ Here’s what’s brewing inside:
🔎 Royal Confessions: Exclusive talks with Royal Enfield, HighRadius, and Aditya Birla legends!
💔 Tearjerkers & Triumphs: How brands make us laugh, cry, and buy!
🎨 Ad-miration Unlimited: Breakdowns of jaw-dropping, award-winning campaigns!
🤖 Future-Proof Feels: Emotional marketing meets AI magic – ready for the next level?

💬 Why should you care?
Because it’s not just a magazine. It’s a marketing movement. It’s where storytelling, strategy, and a sprinkle of madness collide to create masterpieces.

📖 Wanna know more? Click the link below for the full issue

https://acrobat.adobe.com/id/urn:aaid:sc:AP:06399291-4a43-4564-bc82-41ce06224398

We promise you’ll laugh, you’ll cry, and maybe even DM your favorite brand. Let’s turn feelings into fortune together!

Wishing you and your family a joyful Pongal and Sankranti! May this festive season bring happiness, prosperity, and abun...
14/01/2025

Wishing you and your family a joyful Pongal and Sankranti! May this festive season bring happiness, prosperity, and abundant blessings. Celebrate the harvest, cherish traditions, and let the warmth of the festival fill your heart with joy.

💡Ready to showcase your leadership skills? The Leader's Challenge by the Marketing and Advertising Club, VGSOM, is here!...
06/01/2025

💡Ready to showcase your leadership skills? The Leader's Challenge by the Marketing and Advertising Club, VGSOM, is here! 🏆✨

🌟 Prizes worth ₹17K await the sharpest minds.

📅 Key Dates:

Round 1 (Executive Summary): 11th Jan

Round 2 (Presentation Deck): 24th Jan

Round 3 (Live Pitch): 29th Jan

⏳ Registration closes on 10th January 2025.

📞 For queries, contact:

Diksha: 8338937669

Bushra: 8500625486

Get ready to stay ahead of the game! 🚀

The countdown is on! Prepare to dive into a whole new world of marketing where emotions take center stage 🌟. From campai...
31/12/2024

The countdown is on! Prepare to dive into a whole new world of marketing where emotions take center stage 🌟. From campaigns that made you laugh to ads that brought tears to your eyes, explore stories that inspire, strategies that connect, and insights that redefine how brands engage with the heart ❤️

Stay tuned—something big is on the horizon ✨

It is with heavy heart that we,the Marketing and Advertising Club of VGSoM, IIT Kharagpur pay our respects to the late D...
27/12/2024

It is with heavy heart that we,the Marketing and Advertising Club of VGSoM, IIT Kharagpur pay our respects to the late Dr Manmohan Singh.

Dr Singh was a visionary economist and statesman who played a crucial role in liberalizing the economy in India in 1991 by opening up markets paving the way for modern marketing in India.
His policies opened doors to world brands, empowered Indian businesses toward innovation, and raised aspirational consumerism enhancing consumer reach of marketers from the urban to rural domains.
Today, we remember him not only as a leader but also as the catalyst for this thriving marketplace we see in India today.

Rest in peace, Dr. Manmohan Singh.

Lights, Camera, Christmas! 🎥✨ Marketing magic meets holiday cheer as we unwrap stories about Christmas movie promotions....
25/12/2024

Lights, Camera, Christmas! 🎥✨ Marketing magic meets holiday cheer as we unwrap stories about Christmas movie promotions. 🎄📈
Merry Christmas, everyone! ☃️❄️🎅🤶🎁🦌🛷



🌟 Showcase Your Analytical Brilliance! 🎬The Marketing and Advertising Club of VGSoM, IIT Kharagpur, is thrilled to bring...
18/12/2024

🌟 Showcase Your Analytical Brilliance! 🎬

The Marketing and Advertising Club of VGSoM, IIT Kharagpur, is thrilled to bring you a unique opportunity to dive into the fascinating world of emotional marketing with Madazine 2024: Ad Analysis!

Analyze impactful ad campaigns, uncover their emotional strategies, and present your insights.

📌 Enthusiasts can sign up for our Ad Analysis competition exclusively on Unstop - https://unstop.com/o/sS6Akyg?lb=RJsfxFQ

🏆 The top three submissions will be featured in Madazine 2024, with 💰 ₹2000 INR in cash prizes for the top two and 📜 e-certificates for all top three entries!

Don't wait—channel your creativity, sharpen your analytical skills, and register now to secure your chance at greatness! 🏆

https://unstop.com/o/sS6Akyg?lb=RJsfxFQ

13/12/2024

Dive into the power of emotions with Madazine, 2024 edition! This December, we bring you sugar (as in strategies), spice (more like stories), and everything nice behind emotional marketing that move hearts and drive brands. ✨ Stay tuned for the launch!!


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Wishing everyone a Happy Diwali filled with joy, light, and unforgettable memories!✨ Dive into this year's most creative...
31/10/2024

Wishing everyone a Happy Diwali filled with joy, light, and unforgettable memories!✨ Dive into this year's most creative Diwali campaigns, from Google’s virtual fair to Cadbury’s sweet reunions, and Zomato’s treats from space to OnePlus’s heartwarming campaign! 🌟 And don’t miss the BONUS slide on Zepto. 🎉 Which campaign lit up your Diwali the most?

On this Vijayadashmi, may the victory of good over evil inspire us to conquer challenges and rise to new heights in our ...
12/10/2024

On this Vijayadashmi, may the victory of good over evil inspire us to conquer challenges and rise to new heights in our business journeys. Wishing everyone a successful and prosperous year ahead!

On Mahavir Jayanti, may you find the wisdom to embrace the values of non violence, truth and simplicity.
21/04/2024

On Mahavir Jayanti, may you find the wisdom to embrace the values of non violence, truth and simplicity.

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Vinod Gupta School Of Management, IIT Kharagpur
Kharagpur
721302

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