22/05/2023
Popy - The All-Generation Umbrella
Popy Umbrella defies categorization, transcending the boundaries of both old and new generations. Since its inception in 1995, Popy has become the ultimate choice, cherished by every generation that has come to know its remarkable quality. Popy Umbrella stands as a timeless companion, eternally sought after by those who appreciate its unmatched excellence.
Our new ad campaign celebrates true-to-life characters from every generation and gender. It emphasizes the importance of embracing authenticity without limitations.
Here's the Director's cut of the first film:
Client: Popy Umbrella
Agency: Sweetwater
Concept & Script: Ajith G, Sweetwater
Direction: Dinesh Prabhakar, Frontrow Films
DOP: Manoj Kumar Khatoi
Talents: Maria Abish & Ashwin Warrier
Editing: Kiran Thomas
DI: Jigo
Executive Producer: Sini Ajith
CG: Vimal Raju, Trumoon Animations & VFX
Music: Arun Raj
Costumes & Styling: Aysha Shamna
Line Producer: Krishnakumar Kichu
Location Stills: Abhiram Dath
Camera: Threedots Film Studios
Unit: JJ Cine Outdoor
