19/01/2024
Dharani transcends the role of a mere brand, offering more than just cold pressed oils and sugar alternatives. It stands as a daily companion, inviting mindful moments into every aspect of life. And so, our overarching aim was to seamlessly weave wellness into daily routines, and our social media strategy mirrors this simplicity.
Positioned as a small, homegrown label nurtured by two women, our strategy highlights products crafted with love in small batches. Our social media collaterals were designed to delve into the practical applications, recipes, facts, and showcase the products in diverse Indian home settings – from bedside tables to coffee counters, making them a pantry essential.
Dharani’s photoshoot too - captures its unwavering commitment to purity. Every frame echoes the journey of each product, untouched by preservatives, directly from Earth to Bottle. Embracing the art of simplicity, we used raw ingredients with which the products were made, traditional tools like mortars and pestles, mud vessels, and brass artifacts – a homage to India’s authentic heritage. This visual narrative encapsulates our dedication to amplifying Dharani’s brand message of - delivering pure, unadulterated goodness!
Social media collaterals + Photography + Content Creation + Strategy - .marketing
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