Sanhik Roy

Sanhik Roy 🏢 Founder - Playto
⬇️ Free Hiring Platform for Editors

Press Record → Let AI Automations do the rest.A simple, end-to-end AI workflow any creator can plug in:Step 1 → Record a...
24/06/2025

Press Record → Let AI Automations do the rest.

A simple, end-to-end AI workflow any creator can plug in:

Step 1
→ Record a 3-5 min video sharing one clear lesson or story
→ Drop the file into Descript (or Riverside) to auto-remove filler words and export a clean master

Step 2
→ Upload the master to OpusClip (or Wisecut)
→ Tool auto-creates short clips, adds captions, and pulls the strongest 15-second hooks

Step 3
→ Zapier (or Make) watches the export folder
→ Each new clip is pushed to Airtable with title, topic tag, and platform tags pre-filled

Step 4
→ Metricool (Buffer / Later work too) reads the Airtable row
→ Schedules every clip to IG Reels, TikTok, YouTube Shorts, LinkedIn, and X—no manual uploads

Step 5
→ Highest-performing clip (views ÷ followers) triggers a second Zap
→ Drafts an email to your list with the clip GIF + bullet summary, ready to send on Friday

Result
→ 30 min of talking = a week of multi-platform content, captions, and a recap email—hands-off after the initial upload

Starter tool kit
→ Cleanup: Descript or Riverside
→ Auto-shorts: OpusClip or Wisecut
→ Glue: Zapier or Make
→ Archive: Airtable (searchable, team-friendly)
→ Scheduling: Metricool, Buffer, or Later

Press record, upload once, let the chain run.

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Aim for #1, because #2 lives on leftovers.Digital markets obey a brutal power law: The leader grabs an OUTSIZED share ...
23/06/2025

Aim for #1, because #2 lives on leftovers.

Digital markets obey a brutal power law:

The leader grabs an OUTSIZED share of money, mind-share, and momentum while everyone else splits the scraps.

Real-world proof:

→ Content: MrBeast holds 351 M YouTube subscribers; the next channel in his lane sits at 125 M

→ Music: Taylor Swift’s “Eras” tour crossed $2 B—more than the entire rest of the 2023 Top-10 tours combined

→ Start-ups: Silicon Valley pulled over half of all U.S. venture dollars last year; every other region fought for what remained

→ AI chatbots: ChatGPT logs billions of monthly visits while dozens of rivals divide the leftovers

Why winners take the most:

→ Network effects: people gather where people already are
→ Algorithm boosts: platforms surface what’s proven popular
→ Capital bias: sponsors and investors follow the biggest numbers
→ Mind-share loop: the first name recalled becomes the default choice

How to climb to the peak:

→ Niche down until you can dominate one clear lane
→ Publish a signature framework or format that people quote by name
→ Broadcast proof weekly—screenshots, numbers, live wins
→ Raise your offer and price once attention is yours
→ Defend with a community so fans stay even when algorithms wobble

Second place survives—first place thrives.

Want more on becoming a Creatorpreneur?
♻️ Follow me & Repost this with your network.

🔒 I am creating an Exclusive WhatsApp Circle for serious creators & founders. Invite‑only. Zero fluff.

đź”— Request an invite here: https://forms.gle/Z54G1hfZMSPTbMkKA

I'm always rooting for you. Keep hustling!

One “too-good-to-fail” post can outperform 50 mediocre ones.Why focus on a single masterpiece at a time?→ Shareability —...
22/06/2025

One “too-good-to-fail” post can outperform 50 mediocre ones.

Why focus on a single masterpiece at a time?

→ Shareability — valuable, data-dense posts get forwarded, quoted, and saved
→ Evergreen shelf-life — timeless lessons pull views for months
→ Instant authority — depth builds trust faster than daily fluff

Blueprint for a Quality-First Post:

1. Frame the Pain
→ Open with a costly problem your audience already feels

2. Show Proof
→ Add numbers, screenshots, or a mini case study that confirms the pain (or the win)

3. Give the Path
→ Lay out the full solution—no gates, no teasers

4. Polish Hard
→ Trim every extra word
→ Replace claims with specifics
→ End with a single, clear call to action

Quality first, then volume.

Want more on becoming a Creatorpreneur?
♻️ Follow me & Repost this with your network.

🔒 I am creating an Exclusive WhatsApp Circle for serious creators & founders. Invite‑only. Zero fluff.

đź”— Request an invite here: https://forms.gle/Z54G1hfZMSPTbMkKA

I'm always rooting for you. Keep hustling!

Stop creating content for “Entrepreneurs.”Start creating for Jimmy: the Stressed Solopreneur who’s stuck at 50K views an...
21/06/2025

Stop creating content for “Entrepreneurs.”

Start creating for Jimmy: the Stressed Solopreneur who’s stuck at 50K views and $0 revenue.

That shift will change your business—fast.

Why “Everyone” ≠ “Any One”
When your audience is a blurry crowd, every post feels… generic.

Generic = forgettable = zero sales.
Hyper-specificity is rocket fuel.

Give your Ideal Customer Persona (ICP) a name, face, and back-story so your content feels like a 1-to-1 DM, not a billboard.

Here's the NDPP Formula:

Needs – What must Jimmy learn today to get paid tomorrow?
Desires – What life upgrade keeps him up at night?
Pain Points – Where is he bleeding: time, money, or energy?

Map those three, and every hook, product, or DM writes itself.

Pro tip: Spend 15 minutes in research for every 60 minutes in creation. Your conversions will prove it’s worth the clock.

Action Step (takes 5 min):

- Open Sheets → Write your avatar’s name.
- Bullet their top 3 NDPP insights.
- Draft your next post only for that person.
- Hit publish.

Your turn: What’s your customer avatar’s name? Drop it below so we can hold you accountable. 👇

Want more on becoming a Creatorpreneur?

♻️ Follow me & Repost this with your network.

🔒 I am creating an Exclusive WhatsApp Circle for serious creators & founders. Invite‑only. Zero fluff.

đź”— Request an invite here: https://forms.gle/Z54G1hfZMSPTbMkKA

I'm always rooting for you. Keep hustling!

There are 2 types of Creators: Curators and Experts.Your Audience Needs Your Expertise, Not Google Results.Early on, I c...
20/06/2025

There are 2 types of Creators: Curators and Experts.

Your Audience Needs Your Expertise, Not Google Results.

Early on, I chased virality.
I created flashy business case studies that racked up millions of views.

But here's the harsh truth:
They never translated into real business or revenue.

Why?

Because I was a Curator: summarizing, repackaging, and delivering facts anyone could find online.

Views came easily, but trust?
Real trust was missing.

Then, I switched gears.

I started sharing direct insights from my own experience: video editing tips, freelancing strategies, agency-building lessons, and real stories from my journey.

Guess what happened next?

Followers who valued genuine expertise started showing up.
Opportunities turned into paying customers who trusted my skills.

In one year, I taught 1,000+ students and built a thriving community of 10,000+ video editors.

Here's the takeaway:

→ Trust is the ultimate currency online.
→ Expertise beats curation every time.
→ Your audience doesn't just want entertainment—they crave authentic, actionable knowledge.

So ask yourself today:
What's your #1 superpower from direct experience?

Want more on becoming a Creatorpreneur?
♻️ Follow me & Repost this with your network.

🔒 I am creating an Exclusive WhatsApp Circle for serious creators & founders. Invite‑only. Zero fluff.

đź”— Request an invite here: https://forms.gle/Z54G1hfZMSPTbMkKA

I'm always rooting for you. Keep hustling!

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