02/03/2023
👉Are Facebook Ads really helpful?
I speak to many people who want to use Facebook ads to grow their business but the main reason many do not use this amazing tool is the fear of losing money.
➡️Do you also have the same fear?
Have you ever tried or thought of running Facebook ads but you fear didn't let you go ahead 🤔🤔
Let me try today to share my views with my experience.
Starting with what's actually Facebook Ads?
Facebook ads is a tool of Meta which we can use to reach out to our target customers with the help of technology.
An advertisement will only show results if it is shown to the exact target audience who can be our customers and Facebook uses technology in an amazing way to search for people and show ads to them.
The best part is we have the power to select what type of people we want to see our ads.
Biggest Myth about Facebook ads 🙅👇
Since we spend money on Facebook ads it will definitely give good results
Fact👇
Facebook ads will definitely give good results but only if used strategically 💹
🏆 Benefits of Facebook ads 🏆
1. Easy Traffic ✅
Facebook AI automatically brings a lot of traffic for you for the small amount you pay.
2. Target customers ✅
You can target exactly the person whom you want to sell your product based on their demographics, interest and behavior
3. Flexible budget ✅
There is no minimum amount you have to pay you can start ads with any amount and adjust it any time according to you
4. Conversion/Sales & Profit ✅
You can set conversion objective using which Facebook will only bring the traffic which have potential to purchase a product or service
5. Play with data ✅
You can feed external data to Facebook and it will search for a lookalike audience for your products
6. Easy to experiment with different things ✅
If you are just dependent on unpaid marketing it will take lot of time to make your business reach out to large audience but with ads you can easily showcase new stuff to people
7. Build trust ✅
When people see an ad regularly these days they gain more trust on your brand and the probability of purchasing increases
🎯🎯 Things to keep in mind to make ads profitable 🎯🎯
1. Have a target customer avatar
2. Have a good budget to spend for at least 6 months
3. Experiment with multiple creatives and videos
4. Use Influencers content
5. Don't just sell also educate
6. Have a good landing page
7. Experiment with multiple types of campaigns
8. Hire an expert who knows well
9. Focus on overall performance marketing rather then just Facebook ads
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