01/07/2025
๐๐ก๐ฎ๐ฌ๐ก๐ข ๐๐ญ๐๐๐ซ๐ฌ ๐ญ๐ก๐ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ฎ๐ญ๐จ ๐๐ก๐จ๐ฐ ๐๐๐๐ ๐๐ญ ๐๐๐ฑ๐ฎ๐ฌ ๐๐ก๐ฆ๐๐๐๐๐๐ ๐๐ง๐ ๐๐๐ฅ๐ฅ
๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ:
Dates: 13th โ 15th June 2025 (3 Days)
Location: Nexus Ahmedabad One Mall, Ahmedabad
Participating Brands: Lexus, BMW, Mini Cooper, BMW Motorrad, Benelli
๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐จ๐ง
Khushi once again took the wheel, playing a pivotal role in organizing the third edition of the Auto Show at Nexus Ahmedabad One Mall โ selected for its high foot traffic and status as one of Gujaratโs largest malls.
We proactively pitched the idea to leading two- and four-wheeler brands across , promoting the benefits of a collaborative showcase timed with the mallโs EOSS (End of Season Sale) offering up to 50% OFF across top brands. Khushi delivered strategic and impactful ex*****on for a high-energy automotive experience.
The campaign was powered by a robust citywide media mix that included 17 cinema screens, 10 OOH sites, 02 engaging social media campaigns, LED branding across 14 displays in 4 premium clubs and in-mall digital branding at Nexus Ahmedabad One Mall, along with radio spots and collaborations.
๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐๐๐ก๐ข๐๐ฏ๐๐
The Auto Show 2025 roared to success, drawing over 1.2 lakh visitors across three days. With footfalls driven by the EOSS crowd and eye-catching brand presence, the event became a hub for automotive engagement, helping brands spark meaningful customer connections and laying the groundwork for future conversions.