11/04/2026
SEO isn’t just “Search”... there’s a lot more to it 👇
We’re currently going through the biggest shift in search behaviour of the past 20 years.
New acronyms pop up every week but what do they actually mean?
SEO = Search Engine Optimisation
Ranking pages on Google by targeting keywords, building backlinks, and fixing technical issues.
GEO = Generative Engine Optimisation
Optimising content to be cited or summarised by AI-driven engines (ChatGPT, Perplexity, Google Gemini).
AEO = Answer Engine Optimisation
Optimising for zero-click answers - Google snippets, People Also Ask, and AI overview of responses.
SXO = Search Experience Optimisation
Optimising the full on-site experience so visitors convert after finding you via search or AI.
AIO = Ai Optimisation
Ensuring your brand is included and represented accurately in AI training data.
Each of these presents a new opportunity for brands who get it right.
