22/11/2025
How Rhode won hearts on the internet — and turned skincare into a sensory lifestyle.
🔹 Authenticity at the Core — Hailey Bieber’s real-life routines and GRWM moments make Rhode feel personal, trustworthy, and deeply rooted in her own aesthetic.
🔹 Food-Inspired Marketing — From glazed-donut-inspired textures to dessert-themed product names, Rhode uses sensorial branding to make skincare feel indulgent yet familiar.
🔹 Emotionally Craveable — By linking products to comforting food memories, they build a strong emotional bond and sensory connection with their community.
🔹 Scarcity & Drop Culture — Limited edition launches, waitlists, and exclusive drops sustain hype and create a “must-have” culture.
🔹 Community-Driven Growth — Rhode’s strategy of authenticity, aesthetics, and exclusivity has built a loyal, engaged following — and a billion-dollar beauty brand.
I manage social media for brands that want strategy, consistency, and results — not just posts.
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