Pixel & Dime

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The correct choice of color, font, and text size can prove to be vital for attracting your target audience.So think twic...
24/10/2022

The correct choice of color, font, and text size can prove to be vital for attracting your target audience.

So think twice before choosing the right fonts for your brand!

THE EASIEST WAY TO EVOKE BRAND EMOTIONS🔹Great brands spend millions trying to make the customers connect to their brand....
19/10/2022

THE EASIEST WAY TO EVOKE BRAND EMOTIONS

🔹Great brands spend millions trying to make the customers connect to their brand.

🔹However they want to have a sense of meaning in their lives after they buy from your brand.
🔹Since the modern-day buyer no longer cares about the features or how great the product is.

Have you ever stopped to think about the colors you are using in your designs and the meaning they are associated with?⠀...
11/10/2022

Have you ever stopped to think about the colors you are using in your designs and the meaning they are associated with?
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Colors do play a huge role in how your brand is perceived by your audience. They are more than just part of the visuals of your brand, because they convey feelings, emotions & experiences.
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This post explains the general meaning based on color psychology.
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Which color category speaks more to your brand? Let me know 👇🏻

Did you know there are different types of taglines, sure they have a few things in common. - They’re catchy - They’re sh...
10/10/2022

Did you know there are different types of taglines, sure they have a few things in common.

- They’re catchy
- They’re short
- Support your logo
- Easy to remember

But there are some noteworthy distinctions, they can operate in different ways for you depending on what you want to reflect in your audiences’ minds.

Taglines have a goal (own real estate in consumers’ minds) however what’s the most important thing you must share with people?

- Your values
- The problem you solve
- Your position in the market
- The feeling you share
- Your promise to consumers


Hope this guide serves you well.

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A brand identity can give you more than just a brand uplift.Here are few things a brand identity can do.1. Build trust w...
07/10/2022

A brand identity can give you more than just a brand uplift.

Here are few things a brand identity can do.

1. Build trust with potential customers
2. Cohesive brand image across different touch points
3. Gives you a clear visual to represent your company
4. Enhances the customer experience
5. Clarity on who you are
6. Helps gain clear messaging to communicate to an audience
7. Allows you to use design on marketing materials

Need help with your brand identity? DM me!

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How to design a logo?A logo can take 4 steps, 10 steps, or 100...It doesn’t matter what matters is the OUTCOME.Here is h...
06/10/2022

How to design a logo?

A logo can take 4 steps, 10 steps, or 100...

It doesn’t matter what matters is the OUTCOME.

Here is how I would do it.

- Discovery session with the client to gather information.
- Create a mood board.
- Make rough Sketches.
- Vectorize sketches in Adobe illustrator.
- Add fonts and find the right one.
- Experiment with different logo layouts.
- Show designs in a presentation.
- Select a design with the client and do revisions.

Need help crafting your logo?

DM me now for ideas.

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What are the essential elements of branding that every brand needs to grow sustainably?Everything in the universe is mad...
04/10/2022

What are the essential elements of branding that every brand needs to grow sustainably?

Everything in the universe is made up of a combination of the following elements. Likewise, every brand is made up of the same branding elements like a logo, the color palette, a unique user experience, and more.

Together, these brand elements form an identity of the brand that designers then use to create engaging brand designs. Here is everything you need to know about branding elements and how to use them successfully.

Learn the 6 key elements every brand needs. Share this post if you learned something meaningful.

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Navrang Building, Peddar Road
Mumbai
400026

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