Spirit of our times- our stories come alive as Films | Documentaries | Branded content | Editorial
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A hybrid content studio that produces and publishes content in the realm of authentic and experiential stories of people, places, lifestyle and cultures.
28/07/2025
- There’s something quietly magical about sunlight streaming through trees. Captured by ☀️
Those golden rays have a way of transforming any walk into a moment of pure calm. The gentle light softens stress, lifts your mood, and makes it easy to pause and just breathe. It’s nature’s daily reminder to look up and let simple beauty recharge you from the inside out.
Every cup of coffee bursts with flavour, stories, and a boost of good vibes. Coffee’s so essential, it’s the second most traded commodity after oil. From bold and intense espressos to creamy, frothy delights and even unexpected twists like coffee with cheese, this beloved brew fuels moods, sparks connections and awakens the senses.
Dive into the culture of coffee, sip by sip, and let every taste take you on a journey. ✨
[Coffee culture, global brews, cafe vibes, coffee lovers, travel with taste, barista life, coffee journey, coffee community]
23/07/2025
🚨 We’re Hiring at The Vibe!
If you live and breathe creativity, communication, and community this is your sign.
We’re looking for sharp minds, fresh perspectives, and team players who are ready to learn, grow, and build something bold. If you’ve got the skills and the spark, join our vibrant crew.
– Fauja Singh, 1911–2025
They called him the Turbaned Tornado. But behind the medals and marathons was a man who ran not for glory, but for healing, hope, and faith.
Starting his marathon journey at 89, Fauja Singh broke barriers with every step, rewriting age, redefining endurance, and reminding the world that purpose knows no finish line.
A century in motion, a legacy in spirit.
[oldest marathon runner, centenarian athlete, Sikh marathon legend, Fauja Singh age 100 runner, inspiring elderly athletes, Indian marathoner, Guinness world record runner, endurance icon, running after 90, running for purpose]
16/07/2025
Automotive : Before GoPros and drones, there were guts and film reels.
From the ‘60s to the ‘80s, motorsport cinematographers pushed limits with 16mm and 35mm film cameras which were bulky, fragile, and never meant for the madness of speed.
They bolted cameras to helmets, cars, and bikes using custom rigs. Sometimes they even hung off moving vehicles, capturing velocity with nothing but grip strength and instinct.
No stabilization. No digital preview. Just risk, precision, and a relentless eye for the shot.
This is where automotive storytelling began.
15/07/2025
– A Shift in the Skies ✈️
From cabin to conversation, recent air crash incidents have left more than just turbulence in the skies; they’ve shifted the way we travel, think, and book.
- An 11% dip in bookings.
- Safety-related searches up by 4x.
- Airlines adjusting Q2 forecasts with up to $800 million in revenue losses.
- Even seat 11A found itself under the spotlight.
The ripple effect reached tourism, traveller confidence, and even the tone of in-flight messaging. It’s a reminder—travel isn’t just about destinations. It’s about trust, emotion, and perception.
As we navigate these changing skies, we’d love to hear from you:
Has your perspective on flying changed?
[air travel trends, aviation industry news, airline booking decline, airline revenue loss, aviation safety, air crash impact, travel behaviour shift, flight psychology, modern travel patterns, airline crisis response]
10/07/2025
– The Great Indian Eggscape🥚
One ingredient, countless identities. Across India, the humble egg transforms- infused with local flavours, history, and technique. It’s not just food; it’s culture on a plate.
From the poppy-laced Kodi Guddu Gasagasala Kura of Andhra to Tamil Nadu’s soft-spoken Egg Kalakki. From the royal Nargisi Kofta of Uttar Pradesh to Bengal’s mustard-laced Dim’er Paturi.
In Odisha, the Anda Chop is a crunchy street-side favourite, while the Parsi Omelette serves Mumbai’s fast-moving hunger. Goa adds gravy with the beloved Ros Omelette, and Kerala brings rhythm with Kothu Parotta mixed with egg.
India doesn’t just cook eggs, it reinvents them.
Which one do you swear by?
What’s your favorite way to eat eggs? (Poll)
[Indian egg dishes, regional egg recipes, egg curry India, Indian omelette styles, Anda recipes, egg food culture India, desi egg dishes, Indian food diversity]
07/07/2025
A Movement Remembered with .orientalism
In the golden courts of the Mughals, tawaifs were the cultural elite- poets, musicians, dancers, storytellers. But history isn’t always kind to its women.
With British occupation came erasure. The nuanced social standing of the tawaif collapsed under Victorian morality. What was once artistry became taboo. Kothas, once spaces of refinement, were rebranded as brothels. Voices that once echoed in courtly songs were silenced or shamed.
But this story is more than history. It’s resistance. Many tawaifs turned their spaces into hubs of anti-colonial defiance, hiding revolutionaries and funding resistance, turning performance into protest.
orientalism captures this layered transformation through movement from classical mujra to the stark rhythm of Western influence, a story told through form, posture, silence.
This isn’t just a reel. It’s a reckoning. A reclamation.
What comes to mind when you hear the word “tawaif“ (Poll)
[Indian heritage, cultural history, forgotten women, Mughal history, classical dance India, mujra art, feminist India, colonial India, tawaif culture, Indian performing arts, dance as protest, Indian storytelling, postcolonial India, historical women, Indian resistance]”
03/07/2025
| Legacy Drive: Gobi Crossing 🏜️
When was the last time you earned the road you travelled?
From the royal sands of the Thar to the raw, roaring silence of the Gobi, returns with Chapter 2 - a 2800 km test of spirit and machine across some of the harshest, wildest lands on Earth.
Led by and captured by his fellow regals with documentary production done by TheVibe, this convoy of seekers traded palace walls for shifting dunes, where Takhi horses run wild and the wind tells ancient stories.
From -40°C nights to 45°C days.
From frozen valleys to towering sand dunes.
From horsepower to human grit.
⚙️ Swipe through the full journey across moments of discovery, grit & beauty.
The road doesn’t end here. Stay tuned for the whole documentary dropping soon and the next chapter in the ambitious Atacama.
Poll:
If you had to pick one highlight from the Gobi crossing, what would it be?
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We started out as a small garage run production outfit called Shoelace Films, where we did the regular hustle of video content solutions for corporates, brands and marketers and were quickly left bored and uninspired by the kind of work coming our way.
We wanted to own our narrative and make marketers and brands see value in authentic and experiential story telling, of real people, places, adventures, lifestyles and cultures. But we had to start somewhere, so we teamed up with a small crew and independently produced a tv travel series titled Way Back Home - 12*22 mins of content in 2014. We then struggled to get a broadcaster on board to air the show for over a year and in Dec of 2015 the show and licensed for period of 1 year aired on Mtv Indies. We marketed the show on social media ourselves since we dint get much support, only to find tremendous support of a community which almost made an authentic spiritual connection with our content and started to follow us engagingly - thats when TheVibe was imagined and created.
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We officially launched in June 2016 - Since then TheVibe has become a summation of creative discoveries, real people, places, lifestyles, cultures and real experiences created and curated in the form of original video programming, informed editorials, and expressive design language for the digital-first world. Our content has been syndicated and licensed for different territories and platforms from around the world, across regions and markets, making our content design to be timeless and universally themed with the bedrock of authenticity and experience in the core of all our narratives. We are identified for our visual aesthetic which cinematically brings to life the stories of real happenings.
We have a vibrant community of content creators and contributors who work with us domestically and internationally, to inspire our viewers at large to feel true. We identify ourselves as a mouth piece for the underdog with great potential, so that there is a big sense of meaning full discovery that translates for our audiences. We have also been successful in partnering with brands and marketers who want to position themselves from the lens of lifestyle, by showing their presence in our stories in the form of branded content.
In our journey ahead we intend to foster, amplify and chronicle the evolving lifestyle cultures, that are inspired and driven by values, of a purpose driven community. We want them to be our voice and translate our content in the form of real life experiences, in order to make a significant impact on ground for aspirants who are eager to learn and adapt any lifestyle activity.
