
18/09/2025
https://maximinfra.in/birla-corporation-plans-strategic-shift-to-higher-value-building-materials/?fsp_sid=3907Birla Corporation, a leading player in India’s cement sector, is preparing to take its business beyond traditional cement by moving up the building material value chain. The company aims to diversify into premium and value-added products that will strengthen its position in the fast-evolving construction ecosystem. According to company officials, the strategy involves tapping into segments such as ready-mix concrete, wall putty, construction chemicals, and other high-margin materials that directly cater to modern infrastructure and housing projects. This shift is expected to help the firm capture greater market share while reducing its dependence on cyclical cement demand. Industry experts point […]Birla Corporation Plans Strategic Shift to Higher-Value Building Materials
Birla Corporation, a leading player in India’s cement sector, is preparing to take its business beyond traditional cement by moving up the building material value chain. The company aims to diversify into premium and value-added products that will strengthen its position in the fast-evolving const...