10/07/2014
Highlights for the media & entertainment, advertising & digital industry from Finance Minister Arun Jaitley's maiden Budget speech:
- Service tax has been extended to selling of space or time slots for advertisements on online and mobile platforms
- Sale of advertisement space in print media is excluded from service tax
- 24x7 TV channel, Arun Prabha, for North East to be launched
- A Rs 10,000-crore start-up fund to be set up for new businesses
- Kisan Television to be set up for the benefit of farmers, which will give real time information on advanced agriculture system
- Rs 100 crore has been allocated to spur growth of community radio
- 600 new community radio stations slated to be set up across the country
- Manufacturing units will be allowed to sell their products through retail and e-commerce. The move will give a boost to e-commerce in India
- Rs 500 crore proposed for digital India programme for broadband connectivity at village level and transparent governance
- National Rural Internet and Technology Mission proposed; Rs 500 crore set aside
- Film and Television Institute of India, Pune and Satyajit Ray Institute, Kolkata to be accorded status of institutes of national importance
