Retail Jeweller India

11/08/2025

Kumari Fine Jewellery has launched a Raksha Bandhan campaign that adds a playful twist to festival traditions.

Titled ‘Claim Your – Because Payback Is Due!’, the campaign encourages sisters to ‘claim their dues’ through jewellery for all the teasing and chaos they’ve put up with while growing up with brothers.

👉 Tap the link: https://retailjewellerindia.com/siblingtax-kumari-fine-jewellery-campaign-adds-playful-twist-to-raksha-bandhan-traditions/


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The ad flips the usual narrative of gift-giving by encouraging sisters to ‘claim their dues’ for everything they’ve put up with in the course of growing up with brothers. It promotes the brand’s jewellery as a form of ‘payback’, and its interactive format appeals to younger audiences Mum...

08/08/2025

The Bureau of Indian Standards (BIS) has made hallmarking for silver jewellery and artefacts mandatory from September 1, 2025, extending its quality certification framework beyond gold.

The move follows ongoing discussions with stakeholders and government push for standardization in the precious metals sector, even as silver as a segment has seen a surge, thanks to escalating prices of gold.

👉 Tap the link: https://retailjewellerindia.com/mandatory-silver-hallmarking-from-september-1-marks-next-phase-in-bis-quality-standards-push/

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As the new rule is set to take effect for silver jewellery and artefacts, the Bureau of Indian Standards (BIS)is moving to resolve technical challenges in hallmarking silver surfaces. This comes at a time when silver as a segment has seen a surge, spurred by rising gold prices New Delhi: The Bureau....

08/08/2025

Ahead of Raksha Bandhan, Kalyan Jewellers has started a special festive campaign titled ‘Gehna for Behna’ in collaboration with Swiggy Instamart, and to bring it to life, a TVC featuring actor Sreeleela has been launched.

According to Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, the partnership aims to create new touchpoints with younger audiences who value speed, convenience and thoughtfulness.

👉 Tap the link : https://retailjewellerindia.com/kalyan-jewellers-collaborates-with-swiggy-instamart-for-raksha-bandhan-gifting-campaign/

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To bring the campaign to life, the brand has launched a visually engaging TVC featuring actor Sreeleela. According to Ramesh Kalyanaraman of Kalyan Jewellers, the partnership aims to create new touchpoints with younger audiences who value speed, convenience and thoughtfulness Thrissur: Ahead of Raks...

08/08/2025

Baijnath Jewellers recently held a fashion show, with more than 30 faculty members of the Allenhouse Group of Institutions walking the ramp wearing the brand’s jewellery.

The show is part of a targeted initiative to build direct engagement with teachers, an influential customer segment.



👉 Tap the link : https://retailjewellerindia.com/baijnath-jewellers-focuses-on-teachers-as-a-target-audience-gets-them-to-walk-the-ramp/

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By tying up with the Allenhouse Group of Institutions - which has more than 70 schools and colleges across Uttar Pradesh - for a fashion show involving teachers, the jeweller opened up the chance to build direct engagement with a large teaching community Kanpur: Baijnath Jewellers recently collabora...

07/08/2025

GIVA’s internal sports and wellness event GIVAlympics plays a strategic role in enhancing cross-functional collaboration, building team spirit, and fostering a sense of belonging among employees.

By encouraging participation across all levels, the brand ensures employee retention, leadership development, cultural alignment and employer branding in a competitive market.

👉 Tap the link: https://retailjewellerindia.com/givalympics-giva-leverages-internal-sports-event-to-build-team-spirit-and-leadership/

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The initiative shows how structured employee engagement can break silos, build leaders and boost employer branding in a competitive talent market. The brand’s aim is to enhance cross-team collaboration and drive a strong workplace culture as it achieves scale. Bengaluru: In a competitive talent ma...

07/08/2025

Bishandayal Jewellers (Dilip Bhai) recently associated with the Surat Women’s Premier League (SWPL 3.0), a women’s cricket tournament that celebrates local talent and promotes gender equality in sports.

The brand strategically leveraged the partnership to enhance visibility and connect with a previously untapped audience, that could be a future customer base.

👉 Tap the link: https://retailjewellerindia.com/bishandayal-jewellers-leverages-surat-womens-premier-league-to-strengthen-customer-reach/

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The brand aligned with SWPL’s mission of gender equality, youth empowerment and local impact. The partnership not only gave the brand visibility but also became a way to connect with an audience representing a potential future customer base Surat: Bishandayal Jewellers (DilipBhai) recently associa...

06/08/2025

Leading jewellery retail brand Tanishq has unveiled its heart-warming Raksha Bandhan campaign, ‘Brothers Written by Sisters’, which is a tribute to the quiet, lifelong bond between siblings, and the profound role they play in shaping one another.

The campaign advocates that Raksha Bandhan should celebrate a bond where both siblings protect, both nurture and both grow together, and always remain equal.


👉 Tap the link : https://retailjewellerindia.com/tanishqs-raksha-bandhan-filmis-a-quiet-tribute-to-the-role-siblings-play-in-shaping-one-another/

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‘Brothers Written by Sisters’ is a stirring ode to siblinghood, celebrating a sister’s influence that adds beauty, empathy and meaning to every relationship, and a brother’s willingness to receive, reflect and reciprocate those values as they grow together Mumbai: Leading jewellery retail br...

06/08/2025

Leading lab grown diamond jewellery brand Limelight Diamonds has launched its second store in Rajkot, expanding its retail footprint in Gujarat’s thriving market.

Following the success of its first store on Palace Road, the brand’s latest outlet is located at Kalavad Road, a prime area catering to Rajkot’s design-conscious shoppers.

👉 Tap the link: https://retailjewellerindia.com/limelight-diamonds-strengthens-its-presence-in-rajkot-with-second-store-in-the-city/

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The lab grown diamond jewellery brand continues its expansion in Gujarat to meet growing demand for sustainable luxury Rajkot: Leading lab grown diamond jewellery brand Limelight Diamonds has launched its second store in Rajkot, expanding its retail footprint in Gujarat’s thriving market. Followin...

04/08/2025

The 20th INDRA Retail Jeweller India Awards 2025 brought the jewellery fraternity together for an unforgettable evening of glamour and grandeur, as it celebrated excellence in jewellery design in India at Hotel Sahara Star, Mumbai, on Friday, August 1, 2025.

𝐖𝐈𝐍𝐍𝐄𝐑𝐒 𝐎𝐅 𝟐𝟎𝐓𝐇 𝐈𝐍𝐃𝐑𝐀 𝐑𝐄𝐓𝐀𝐈𝐋 𝐉𝐄𝐖𝐄𝐋𝐋𝐄𝐑 𝐈𝐍𝐃𝐈𝐀 𝐀𝐖𝐀𝐑𝐃𝐒

Bridal Statement Jewellery of the Year – Sona Chandi's and Sumeet Gems and Jewellers
Bridal Precious Coloured Gemstone Jewellery of the Year – Neelkanth Jewellers
Bridal Polki Jewellery of the Year – Anopchand Tilokchand Jewellers, and Aisshpra Gems and Jewels
Bridal Diamond Jewellery of the Year – AVR Swarna Mahal Jewellers and Dhirsons Jewellers
Groom's Accessory of the Year – PMJ Jewels
Bridal Ensemble Jewellery of the Year – GRT Jewellers
Bridal Gold Antique (Studded) Jewellery of the Year – Indriya by Aditya Birla Group
Bridal Gold (Plain) Jewellery of the Year – DP Abhushan Jewellers
Natural Diamond Ring of the Year – Khurana Jewellery House
Natural Diamond Earrings of the Year – Kirtilal Kalidas Jewellers
Natural Diamond Bangle, Bracelet of the Year – Mahesh Notandass Jewellers
Plain Gold Bangle, Bracelet of the Year – Waman Hari Pethe Jewellers
Plain Gold Earring of the Year – Mehta Emporium Jewellers
Studded Gold Earring of the Year – AJB Fine Jewels
Studded Gold Bangle, Bracelet of the Year – Karan Kothari Jewellers
Polki Earrings of the Year – Frontier Jewellers
Precious Coloured Gemstone Earrings of the Year – Khurana Jewellery House
Precious Coloured Gemstone Ring of the Year – Sparkle Diamonds
Precious Coloured Gemstone Bracelet, Bangle of the Year – Karan Kothari Jewellers
Couture Jewellery of the Year – Punjabi Saraf Jewellers and Vummidi Bangaru Jewellers
Coloured Gemstone Earrings of the Year – Khurana Jewellery House
Coloured Gemstone Ring of the Year – Charu Jewels
Coloured Gemstone Bracelet, Bangle of the Year – A Jewels by Anmol
Stylish Trend-Setting Youth Jewellery of the Year – C. Krishniah Chetty & Sons

👉 Tap the link i: https://retailjewellerindia.com/20th-indra-retail-jeweller-india-awards-raises-the-bar-for-design-excellence-and-creativity/

The grand awards ceremony turned the spotlight on outstanding advancements in design, original ideas and excellence in concept and creation of jewellery as it brought together India’s top jewellery retailers under one roof in the 20th year of the awards Mumbai: The 20th INDRA Retail Jeweller India...

04/08/2025

Anmol Jewellers recently launched Anmol Accents, a sub-brand born from the insight that younger women want fine jewellery that’s versatile, wearable and relevant to their everyday lives.

Conceptualized by second generation jeweller Trisha Datwani Anand, the new line is shaped by her own experience with leadership, marriage and life transitions, and is meant for women balancing work, home, ambition, identity and everything in between

👉 Tap the link : https://retailjewellerindia.com/anmol-jewellers-bets-on-gen-next-with-new-everyday-luxury-sub-brand-anmol-accents/

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Conceptualized and developed by Trisha Datwani Anand, this line is all about modern women on the go who define luxury in their own way.

03/08/2025

𝐊𝐚𝐧𝐚𝐤𝐫𝐚𝐭𝐧𝐚 𝐄𝐱𝐢𝐦 𝐏𝐯𝐭 𝐋𝐭𝐝 unveiled its first-ever 𝟐𝟒𝐤𝐭 gold jewellery collection, marking a graceful foray into a new category.

The launch, led by 𝐑𝐚𝐦𝐞𝐬𝐡 𝐌𝐚𝐯𝐣𝐢 𝐉𝐚𝐢𝐧, Co-founder & Managing Director, was warmly graced by 𝐒𝐚𝐜𝐡𝐢𝐧 𝐉𝐚𝐢𝐧, Regional CEO – India, 𝐖𝐨𝐫𝐥𝐝 𝐆𝐨𝐥𝐝 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, and celebrated for its elegant craftsmanship and refined design sensibility.

Kanakratna Kanak Ratna World Gold Council