Retail Jeweller India

29/05/2026

India’s natural diamond jewellery market continues to witness strong growth momentum, with ownership of natural diamond jewellery among Indian women increasing from 11% in 2022 to 15% in 2025.

Rising incomes and greater financial independence are driving a new generation of Indian women to invest in diamonds for themselves, finds the De Beers India Diamond Acquisition Study 2025.

Only Natural Diamonds IN De Beers

Tap the link to read more: https://retailjewellerindia.com/natural-diamond-ownership-among-indian-women-rises-from-11-to-15-in-three-years/

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The category’s resilience is being driven significantly by younger consumers, with Gen Z and millennials now accounting for 86% of India’s total natural diamond market value Mumbai: India’s natural diamond jewellery market continues to witness strong growth momentum, with ownership of natural ...

29/05/2026

From locker to portfolio: Gold ETFs are emerging as a serious contender for the attention—and allocation—of new-age investors, says Arti Saxena, Head of Marketing, India, World Gold Council (WGC).

Gold ETF assets under management have climbed sharply from 58 tonnes at the end of 2024 to around 122 tonnes today. Meanwhile, the WGC continues to raise awareness with campaigns such as ‘Aaj Ka Gold’, positioning gold ETFs as simple, accessible and aligned with smartphone-led lifestyles.

World Gold Council

Tap the link to read more: https://retailjewellerindia.com/gold-etfs-see-sharp-rise-as-indias-digital-first-investors-want-gold-that-moves-at-speed-wgc/

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Rising gold prices, instant buyability and World Gold Council awareness campaigns are encouraging younger Indians to look at gold not as a physical asset but a portfolio diversifier that is transparent and seamlessly integrated into modern investing habits Mumbai: India’s gold investment landscape...

29/05/2026

Every diamond begins as an idea.
A sketch. A setting. A story waiting to be worn.

AB Jewellery crafts natural diamond necklaces, earrings, pendants, tanmania, bracelets, and rings with lightweight, contemporary designs for everyday elegance and occasion-led wear.

𝐖𝐡𝐞𝐫𝐞 𝐄𝐯𝐞𝐫𝐲 𝐃𝐢𝐚𝐦𝐨𝐧𝐝 𝐓𝐞𝐥𝐥𝐬 𝐀 𝐒𝐭𝐨𝐫𝐲

𝐅𝐨𝐫 𝐞𝐧𝐪𝐮𝐢𝐫𝐢𝐞𝐬:
Animesh Bhadra
📞+91 97680 31506

29/05/2026

Rakesh Jewellers recently rolled out a city-wide outdoor campaign across prominent locations in Jammu, using billboard placements to increase brand recall and strengthen its presence in the market.

The campaign focused on locations with consistent high movement and strong visibility potential, including transit corridors and commercial zones that attract both residents and visitors. Efforts are on to boost the campaign through digital, television, Print and in-store communication.

Rakesh Jewellers

Tap the link to read more: https://retailjewellerindia.com/rakesh-jewellers-builds-strong-city-wide-recall-through-strategic-ooh-campaign-across-jammu/

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Efforts are on to support the offline campaign through digital, television, print and in-store communication to create continuity across customer touchpoints Jammu: Rakesh Jewellers recently rolled out a city-wide outdoor campaign across prominent locations in Jammu, using billboard placements to in...

28/05/2026

Ratnalaya Jewellers recently launched its new campaign ‘Pehno Befikar’, built around the idea that jewellery should be worn freely rather than remaining locked away due to fear or uncertainty.

Through the campaign, the brand shifts the conversation from safe storage to confident usage of jewellery, using insurance assurance and retailer accountability as central pillars of its messaging.

Ratnalaya Jewellers

Tap the link to read more: https://retailjewellerindia.com/pehnobefikar-ratnalaya-jewellers-campaign-pitches-consumer-benefit-of-jewellery-insurance/

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Through the campaign, the brand shifts the conversation from safe storage to confident usage of jewellery, using insurance assurance and accountability as central pillars of its messaging Patna: Ratnalaya Jewellers recently launched its new campaign ‘Pehno Befikar’, built around the idea that je...

28/05/2026

Lucknow came alive as leading jewellery retailers joined 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐬𝐞𝐭, an exclusive presentation by 𝐈𝐍𝐃𝐑𝐀 𝐚𝐧𝐝 𝐈𝐀𝐆𝐄𝐒, hosted in partnership with 𝐓𝐡𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐉𝐞𝐰𝐞𝐥𝐥𝐞𝐫 on 6th May 2026 at Hyatt Regency, Vibhuti Khand.

36 retail companies and 69 top jewellers participated in focused discussions on natural diamonds, accreditation, transparency, and best practices in the gold and jewellery retail industry. Insights were shared, conversations sparked, and the energy in the room reflected the growing importance of platforms that unite the trade.

The event concluded on a high note, leaving attendees inspired, informed, and ready to drive the next wave of innovation and excellence in jewellery retail.

Indian Association for Gold Excellence and Standards De Beers Group

28/05/2026

GRT Jewellers has launched the GRT Mahalakshmi Boys Hostel in Porur, Chennai, offering free accommodation and meals to students from economically challenged backgrounds pursuing higher education.

The initiative addresses a major challenge in higher education faced by outstation students relocating to cities. It is intended to be a long-term educational support platform to create sustained impact over the years, not a standalone CSR activity.

GRT Jewellers

Tap the link to read more: https://retailjewellerindia.com/grt-jewellers-extends-educational-support-to-students-with-free-hostel-initiative-in-chennai/

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The jeweller’s aim is to reduce living expenses for outstation students moving to Chennai for college education, an area that continues to remain a major financial hurdle for many families Chennai: GRT Jewellers has launched the GRT Mahalakshmi Boys Hostel in Porur, Chennai, providing free accommo...

28/05/2026

Lab-grown diamond jewellery brand True Diamond has launched ‘True Love Stories’, a content series built on real-life narratives that subtly aligns with the brand’s focus on rings, particularly engagement rings.

The multi-episode stories on Instagram drive repeat viewership through organic reach, supporting brand recall and customer acquisition by linking emotional story-telling with product relevance.

True Diamond

Tap the link to read more: https://retailjewellerindia.com/lgd-brand-true-diamond-scores-on-customer-engagement-with-true-love-stories-content/

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Lab-grown diamond jewellery brand True Diamond has introduced a video-led content initiative titled ‘True Love Stories’, focusing on real-life inspired narratives

27/05/2026

Italian luxury jewellery house Bvlgari has appointed Academy Award-nominated actor Florence Pugh as its newest global ambassador.

Pugh joins an elite roster that includes the likes of Priyanka Chopra Jonas, Dua Lipa and Jake Gyllenhaal - each representing distinct audience cohorts and global markets - as the luxury maison constantly seeks to align with next-gen talent and cinematic influence.

BVLGARI

Tap the link to read more: https://retailjewellerindia.com/bvlgari-names-actor-florence-pugh-as-brand-ambassador-strengthening-its-global-appeal/

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Italian luxury jewellery house Bvlgari has appointed Academy Award-nominated actor Florence Pugh as its newest global ambassador

27/05/2026

𝐋𝐢𝐠𝐡𝐭. 𝐄𝐥𝐞𝐠𝐚𝐧𝐭. 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬.

AB Jewellery transforms natural diamonds into necklaces, earrings, pendants, Tanmania, bracelets, and rings with precision craftsmanship and refined elegance, designed to elevate any collection.

𝐄𝐯𝐞𝐫𝐲 𝐃𝐢𝐚𝐦𝐨𝐧𝐝 𝐓𝐞𝐥𝐥𝐬 𝐀 𝐒𝐭𝐨𝐫𝐲

𝐅𝐨𝐫 𝐞𝐧𝐪𝐮𝐢𝐫𝐢𝐞𝐬:
Animesh Bhadra
📞+91 97680 31506

27/05/2026

Showrooms exceeding 8,000 sq. ft accounted for 50% of jewellery leasing in 2025, a sharp rise from just 14% in 2019, according to CBRE South Asia’s latest report, ‘All that Glitters: Jewellery Brands Recast India’s Retail Footprint’, unveiled recently.

The report captures a decisive structural shift in India’s jewellery retail landscape, with large-format stores emerging as the dominant growth driver, as legacy players, emerging regional brands and new entrants pivot to immersive retail and ‘experience centres’.

Tap the link to read more: https://retailjewellerindia.com/showrooms-above-8000-sq-ft-account-for-50-of-jewellery-retail-leasing-up-from-14-in-2019/

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Leading brands are rapidly scaling up store sizes, replacing traditional 1,500–2,500 sq. ft outlets with expansive ‘experience centres’, says report by CBRE South Asia Mumbai: India’s jewellery retail landscape is undergoing a decisive structural shift, with large-format stores emerging as t...