24/02/2025
In the drought-prone Satara district, farmers struggled with irrigation and relied heavily on rainfall. Nearly two decades ago, many in Padali village were misled into aloe vera farming with false promises of high profits. When the businessman who encouraged them disappeared, farmers were left helpless, discarding their crops.
Unlike others, Hrushikesh Jayasing Dhane (44) saw potential in the abandoned plants and decided to grow them on his farm. Coming from a humble background, he faced financial struggles and worked odd jobs to support his family. Despite initial skepticism, he planted 4,000 aloe vera plants, hoping to use them for pest control.
Through exhibitions, he discovered the potential of aloe vera-based products. Initially, soaps and juices didn’t yield good profits, but his knowledge of horticulture led him to develop natural pesticides and plant growth promoters. In 2013, he commercialized these products, expanding his farm to two acres. Today, he produces 8,000 liters of aloe vera-based products annually, achieving a turnover of ₹3.5 crore with a 30% profit margin.
Despite opposition, Hrushikesh proved critics wrong. From living in a mud house to owning a two-storey home and a Fortuner, his journey showcases the power of perseverance and innovation in farming.
Courtesy: Inspiring Lives