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We are a bunch of like-minded ‘Marketing Mavericks’ & ‘Technology Freaks’ who love to talk and write about digital marketing, while also experiencing, experimenting and implementing it through technology!

But despite its light speed inception, experts and financial leaders are now near-unanimous in the judgment that is th...
22/09/2017

But despite its light speed inception, experts and financial leaders are now near-unanimous in the judgment that is the mode of the future and are planning accordingly.

As the benefits of blockchain technology become more apparent, the more notice that is being taken by the c-suite within organisations

is more than just a nostalgia-inducing instant messaging platform from the '90s. Today, Artificial Intelligence Market...
18/09/2017

is more than just a nostalgia-inducing instant messaging platform from the '90s. Today, Artificial Intelligence Marketing is an increasingly attractive addition to a company's technology stack. http://on.mash.to/2hc6F8X via Mashable

In 2017, digital transformation is perhaps the most excitingly frustrating part of a marketer's job.

The rise in has also brought a rise in an influencer marketing. An investment in both artificial intelligence ( ) an...
12/09/2017

The rise in has also brought a rise in an influencer marketing. An investment in both artificial intelligence ( ) and digital marketing is increasing.

SHARE THIS POSTTweet Artificial intelligence is probably one of the most influential technologies in the modern world. This technology is Read More → "Artificial Intelligence in digital marketing: is it a blessing or curse?"

Considering the faster pace of the technology change, every marketer needs to focus on futuristic digital marketing stra...
06/09/2017

Considering the faster pace of the technology change, every marketer needs to focus on futuristic digital marketing strategy. However, one thing remains as universal as it was before a decade and that is the ‘searching tendency’ of the customers because it takes some time for the people to be adaptive to the changes erupting due to technological advancements. http://bit.ly/2f4tvzb

An entry to the market has become quite easy but to achieve and maintain growth has perplexed genius marketing brains

12 Ways Technology Is Going To Revolutionize Lead Generation.
05/09/2017

12 Ways Technology Is Going To Revolutionize Lead Generation.

Here are some ways that technology is revolutionizing lead generation for organizations across the globe.

Measurement is vital, but it’s nearly impossible to show the impact of marketing on the business without a cross-functio...
01/09/2017

Measurement is vital, but it’s nearly impossible to show the impact of marketing on the business without a cross-functional view.

When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it.

It is important that we embrace to better connect buyers and sellers through multi-dimensional . http://bit.ly/2...
31/08/2017

It is important that we embrace to better connect buyers and sellers through multi-dimensional . http://bit.ly/2w04VcG via MarketingTech

The biggest problem we have seen with programmatic advertising is that the desire to automate has started to hit advertisers in the pocket.

In almost every spending forecast for 2017, you’ll find two specific areas that businesses are putting the most money ...
28/08/2017

In almost every spending forecast for 2017, you’ll find two specific areas that businesses are putting the most money into. These are and . http://ubm.io/2wvKofU via InformationWeek

IT spending patterns make it clear that we are in a software and cloud-based world.

For , tech evolution has transformed efficacy — enabling them to use data as a basis for enhanced audience understandin...
24/08/2017

For , tech evolution has transformed efficacy — enabling them to use data as a basis for enhanced audience understanding and performance optimisation. Yet many are still failing to make the most of modern tech by continuing to use outdated methods. http://bit.ly/2g9402U via MarketingTech

How can marketers update their approach and ensure their messages, ads and offers resonate with the empowered and connected consumers of 2017?.

Let’s face it. disruption is here to stay, and the landscape is not immune.
23/08/2017

Let’s face it. disruption is here to stay, and the landscape is not immune.

In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.

If are to successfully engage , they must form an unobtrusive element of activity that enhances the individual expe...
22/08/2017

If are to successfully engage , they must form an unobtrusive element of activity that enhances the individual experience. And by far the easiest way to do so is by becoming part of a gateway that users already interact with regularly, such as the lock screen. http://bit.ly/2vgrhlo via MarketingTech

What if the lock screen could offer something more - like personalised, opt-in mobile advertising?.

The days of using free tools to post links on your go-to accounts are far from over, but these platforms do offer a ...
21/08/2017

The days of using free tools to post links on your go-to accounts are far from over, but these platforms do offer a solution to the growing competition for organic reach. http://bit.ly/2xkVnFF via Forbes

As technology drives changes in content marketing, our industry will shift and adapt in ways we can’t yet anticipate. But content marketers can develop truly innovative audience experiences and position their brands to lead us into this brave new world.

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