03/03/2023
4 Strategies for Brand Management:-
1. Values and Brand Positioning - A strategic brand management strategy begins with clearly understanding what the brand represents and how it should position itself against its competitors.
2. Marketing Plan Implementation - To build brand equity, you must create a brand that consumers are familiar with and have a positive, strong and unique association with.
3. Interpreting Brand Performance - The measurement and interpretation of brand performance are critical if you hope to comprehend the marketing campaign's effectiveness.
4. Build and Sustain Brand Equity - The next step is to build and maintain the company's brand equity. The process of maintaining and building brand equity can be quite challenging.
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