04/09/2025
Behind every winning Meta Ad campaign are two game-changing metrics: Hook Rate & Hold Rate the difference between an ad that gets scrolled past and one that’s truly remembered.
Recently, we ran a Dubai travel package campaign for one of our clients, and here’s how the numbers told the story:
Ad Duration – 5 seconds
A snappy, high-impact video built to stop thumbs in their tracks.
Average View Time – 3 seconds
Viewers stayed for more than half the ad — proof it struck the right chord.
Hook Rate – 22%
That’s how many people instantly stopped scrolling. The first few seconds worked like a magnet.
Hold Rate – 65.7%
More than half the audience stayed till the very end — showing the message was strong enough to keep them hooked.
What these insights helped us do:
Sharpen creative hooks to grab attention even faster.
Pinpoint audiences most likely to convert.
Blend storytelling with precision targeting to drive real results.
At Sapttech Labs, we don’t chase vanity numbers like impressions. We measure what really matters: attention, engagement, and conversions.
In a crowded travel & tourism market, where endless ads compete for the same travelers, our campaigns cut through the noise and deliver not just clicks — but memorable brand impact.
👉 Hook attention. Hold trust. Drive journeys. That’s the Sapttech way.
