25/09/2025
Diving back into old (and sometimes new) ads that make us smile, think, or remember where it all started.
In 2007, Chlormintβs Kabaddi wedding ad turned a breath freshener into a cultural icon.
Produced by Black Magic Films, scripted by McCann-Erickson, this was humor that connected deeply with small-town India.
The Dobara Mat Poochna line went beyond advertising β it became a phrase we all used in everyday conversations.
Proof that when ads reflect culture, they donβt just sell β they stick.
Do you still laugh at this one? π