08/02/2024
blog on emerging trends in research tools *
Emerging trends are a very burning topic, and can be found everywhere. Suppose a new song is released by Arijit Singh; it becomes trending on every social media platform. It can be everything, like a dress, an app, a place, etc. Emerging trends are patterns, behaviors, speech, and preferences that are gaining popularity in specific industries, niches, events, or customer feedback. Emerging trends can offer valuable insights into what your customers are looking for, what problems they are facing, and what solutions they are seeking. The best way to stay on top of emerging trends is to become a ferocious content consumer. By consuming content on a variety of different social media platforms, you will see patterns emerge - content that is being shared, copied, and then blasted everywhere. It can be an Instagram filter, a new LinkedIn feature, or a hot topic. Once you start to see a crossover on multiple platforms, you have yourself an emerging trend.
Emerging trends are easy to see flourishing on some platforms, but it is too hard to identify and analyze the data. There are some definite tools that can help to identify and analyze the data correctly and quickly.
Some examples are AI AND MACHINE LEARNING: utilizing AI and machine learning algorithms to analyze vast amounts of data quickly and accurately. MOBILE RESEARCH: conducting research via mobile devices allows for real-time data collection and feedback from a wider audience. VIRTUAL REALITY AND AUGMENTED REALITY:enjoying VR and AR technologies to create immersive research experiences, such as virtual focus groups or product testing.
HOW TO IDENTIFY EMERGING TRENDS ?: In order to identify emerging trends, conducting regular research and analysis of your industry, niche, and audience is essential. We can use various tools and sources to do this, such as keyword research with tools like Google Trends, Ubersuggest, or Answer the Public; social media platforms like Twitter, Instagram, Facebook and LinkedIn; content analysis with tools like Buzz sum, SEMrush,or AHrefs; and customer feedback through surveys, reviews, testimonials or comments.
HOW TO ANALYSE EMERGING TRENDS ? : To analyze emerging trends, you need to evaluate their relevance, impact and longevity for your content marketing goals. Assessing each trend requires considering its relevancy to your brand, value proposition and customer persona. Utilize social media, email marketing, or influencer marketing to promote your content and reach your audience . Monitor and measure your content’s performance by using tools like Google Analytics, HubSpot, or KPI Dashboard.
We should always remember that while identifying emerging trends in research tools, we should not indulge properly with synthetic data like algorithmic keyword analyze and survey results.